DELIVERED IN 2016
CUSTOMERS BOOK A
BRAND PROPERTY EVERY YEAR
More than 75 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
Online Reputation Management
13M room nights booked in 2016
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
33% of CH.com reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2016 Top 125 Winner
Cambria Hotels Breaks Ground on Charleston, S.C., Riverfront
ROCKVILLE, Md., Nov. 20, 2017 — Choice Hotels International, Inc. (NYSE: CHH), along with RREAF Holdings and New Castle Hotels & Resorts, broke ground on the Cambria Hotel in Charleston, S.C. The Cambria Charleston Riverview, a 126-room hotel is located at 84 Ripley Point Dr. on the Ashley River, and is slated to open early in 2019 and will be built by Freese Johnson …[ read more ]
Cambria Hotels Brand Honored At The American Group Travel Awards
ROCKVILLE, Md., Nov. 17, 2017 — Travelers voted to select Cambria Hotels the “Best New Emerging Brand” at the 4th Annual American Group Travel Awards (AGTA) by HotelPlanner.com. The AGTA showcases organizations offering the highest quality of group travel experiences and outstanding service across the hospitality industry. Cambria Hotels offer guests a distinct experience with simple, guilt-free indulgences, allowing …[ read more ]
The Ascend Hotel Collection Welcomes The Volaré In Orange County
ROCKVILLE, Md., Nov. 15, 2017 — Overlooking the Pacific Ocean, The Volaré in San Clemente, Orange County, Calif. has joined the Ascend Hotel Collection global portfolio of best-in-class independent upscale hotels and resorts from Choice Hotels. The Volaré is a 73-room property positioned in the heart of San Clemente, a charming beach community. Located at 111 S. Avenida De La Estrella, The Volaré …[ read more ]
Choice Privileges Rated Top Hotel Loyalty Program In USA Today’s 10Best Readers’ Choice Awards
ROCKVILLE, Md., Nov. 10, 2017 — Another big win for the Choice Privileges loyalty program from Choice Hotels. For the second straight year, USA Today’s 10Best Readers’ Choice Awards has named Choice Privileges the “Best Hotel Loyalty Program.” A panel of USA Today travel experts and 10Best editors developed the list of nominees. Readers voted to determine the rankings. …[ read more ]
Clarion Hotel Brand Reunites Iraq War Veterans in “Meet Me at Clarion” Contest
ROCKVILLE, Md., Nov. 9, 2017 — The Clarion hotel brand awarded the 2017 “Meet Me at Clarion” contest prize to Army veteran Brent Wilsonfrom Chippewa Falls, Wisc. The prize package includes a group getaway to the home of country music, Nashville, Tenn., to attend the Country Music Association Awards. As this year’s winner, Wilson and five friends received a three-night stay and invitation to …[ read more ]