DELIVERED IN 2016
CUSTOMERS BOOK A
BRAND PROPERTY EVERY YEAR
More than 75 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
Online Reputation Management
13M room nights booked in 2016
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
33% of CH.com reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2016 Top 125 Winner
The Ascend Hotel Collection Welcomes Three New Iconic South Beach Properties
MIAMI, Oct. 16, 2017 — The Ascend Hotel Collection welcomes the iconic Hotel Breakwater South Beach, Casa Victoria Orchid and Hotel Ocean properties in South Beach, FL. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft hotel brand, featuring best in class unique, boutique and historic independent hotels and …[ read more ]
Sleep Inn Brand Launches Bold Campaign to Fortify Midscale Dominance
ROCKVILLE, Md., Oct. 16, 2017 — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, is affirming its leadership in midscale with a provocative new trade marketing platform for the Sleep Inn brand that highlights the brand’s timeless appeal and proven approach. The new tongue-in-cheek print and digital ads, which debuted …[ read more ]
Asian American Hotelier First Customer For New Choice CEO
PATRICK PACIOUS KNOWS which side of Choice Hotels International’s bread is buttered. Asian Americans hold most of the franchisers’ brand licenses. So, it is fitting that Pacious marked his first day as CEO of Choice today by signing two franchise deals with a member of the Indian American hotelier community. …[ read more ]
Cambria Hotels Breaks Ground in Mount Pleasant, SC
ROCKVILLE, MD—Choice Hotels International Inc., SpringBridge Development LLC and Landmark Enterprises broke ground on the Cambria Hotel Mount Pleasant in South Carolina. …[ read more ]