Ascend Hotel Collection® is a membership of upscale, independent hotels designed for travelers pursuing distinct experiences in unforgettable surroundings. Whether their hotel is a conversion, adaptive-reuse, or new construction, Ascend® is ideal for owners seeking operational and design freedom, but wanting the ability to plug into the booking engines, loyalty program, and training support of one of the world’s largest hotel companies, Choice Hotels®.

250+

hotels open or under development wordwide

70.1%

of revenue generated through
Choice Hotels® marketing channels*

Check Out the Ascend Hotel Collection click any thumb

Ascend Highlights

  • First soft brand in the industry
  • Owners get to keep operational and design freedom
  • Gives owners the abilty to take advantage of Choice Privileges®, the award winning loyalty program of Choice Hotels
  • Allows access to booking engines and training support provided by Choice Hotels

System Size (open or under development)

US

202

International

56

TOTAL

258

Featured Hotels

Click on a property to learn more

Grand Hilton Head Inn »

Hilton Head Island, South Carolina

Curtiss Hotel »

Buffalo, New York

The Garrison Hotel »

Dover, New Hampshire

Kohea Kai Maui »

Kihei, Hawaii

HTL 587 »

San Francisco, California

The Vue Hotel »

Long Island City, New York

The Volare »

San Clemente, California

Allentown Park Hotel »

Allentown, Pennsylvania

Solstice Hotel »

Erie, Pennsylvania

The Hotel at Sunland Park Casino »

Sunland Park, New Hampshire

Gold Miners Inn »

Grass Valley, California

enVision Hotel Boston-Everett »

Everett, Massachusetts

The LOOK Hotel, Red Hook »

Brooklyn, New York

Recent News

November 15, 2017

The Ascend Hotel Collection Welcomes The Volaré In Orange County

ROCKVILLE, Md., Nov. 15, 2017  — Overlooking the Pacific Ocean, The Volaré in San Clemente, Orange County, Calif. has joined the Ascend Hotel Collection global portfolio of best-in-class independent upscale hotels and resorts from Choice Hotels.   The Volaré is a 73-room property positioned in the heart of San Clemente, a charming beach community. Located at 111 S. Avenida De La Estrella, The Volaré...more. …[ read more ]

November 6, 2017

Ascend Hotel Collection Adds 13 Hotels in October

ROCKVILLE, Md., Oct. 31, 2017 — The Ascend Hotel Collection has been on an impressive growth trajectory with 13 new hotels joining the collection in October. As the world’s first and largest soft brand and part of the Choice Hotels International, Inc. (NYSE: CHH) portfolio of brands, the Ascend Hotel Collection is expected to have one of its best growth years....more. …[ read more ]

October 31, 2017

The Ascend Hotel Collection Welcomes The Gallus Stadium Park Inn

COLUMBIA, S.C., Oct. 31, 2017 — Gallus Stadium Park Inn in Columbia, S.C., a newly renovated upscale boutique hotel, has joined the Ascend Hotel Collection. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best in class unique, boutique and historic hotels and resorts with more than 190 properties worldwide. The charming 45-room...more. …[ read more ]

October 17, 2017

The Ascend Hotel Collection Welcomes Three New Iconic South Beach Properties

MIAMI, Oct. 16, 2017 — The Ascend Hotel Collection welcomes the iconic Hotel Breakwater South Beach, Casa Victoria Orchid and Hotel Ocean properties in South Beach, FL. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft hotel brand, featuring best in class unique, boutique and historic independent hotels and...more. …[ read more ]

October 13, 2017

The Ascend Hotel Collection Welcomes The Garrison Hotel

Dover, N.H.– The Garrison Hotel, a new boutique property in the city of Dover, N.H., is the latest independent hotel to join the Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies. The 66-room upscale boutique hotel was inspired by the rich history of Dover, N.H. and...more. …[ read more ]

October 13, 2017

The Ascend Hotel Collection Welcomes Curtiss Hotel

BUFFALO, N.Y., — The Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies, welcomes the Curtiss Hotel in Buffalo, New York, to its growing global portfolio of distinctive independent hotels and resorts. This 68-room upper upscale boutique hotel is located in the heart of downtown Buffalo and...more. …[ read more ]

October 13, 2017

The Ascend Hotel Collection Welcomes Kohea Kai Resort Maui In Hawaii

ROCKVILLE, Md., — The Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE:CHH), one of the world’s leading hotel companies, welcomes Kohea Kai Resort Maui as an Ascend Hotel Collection member. This tropical “18 and over” retreat brings out the beauty and serenity of island living in the heart of Maui, the second-largest of the...more. …[ read more ]

October 13, 2017

The Ascend Hotel Collection Welcomes the LOOK Hotel in Brooklyn, NY

ROCKVILLE, Md., — The LOOK Hotel, a new boutique hotel property in the Red Hook neighborhood of Brooklyn, NY, is among the latest independent hotel properties to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE:CHH), one of the world’s leading hotel companies. Known for inspiring individuality, the Ascend Hotel Collection is the...more. …[ read more ]

October 13, 2017

Choice Hotels Continues Robust Development Growth

ROCKVILLE, Md., Jan. 24, 2017 –Choice Hotels International, Inc., one of the world’s leading lodging companies, is expanding with newly developed properties in top markets around the world. The strong RevPAR performance of the company’s brands, coupled with the expansion of programs and services designed to increase franchisee return-on-investment, have helped to fuel an increase...more. …[ read more ]

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