DELIVERED IN 2017
CUSTOMERS BOOK A
BRAND PROPERTY EVERY YEAR
More than 75 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
Online Reputation Management
13M room nights booked in 2016
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
33% of CH.com reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2016 Top 125 Winner
The Ascend Hotel Collection Welcomes The Hotel Morrison To Dania Beach, Fla.
ROCKVILLE, Md., April 10, 2018-The Hotel Morrison in Dania Beach, Fla., joins the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies. This upscale boutique hotel will join the world’s first and largest soft brand that’s known for inspiring individuality. …[ read more ]
The Ascend Hotel Collection Welcomes The Arbor Hotel And Conference Center In Texas
ROCKVILLE, Md., April 9, 2018-The Arbor Hotel and Conference Center in Lubbock, Texas joins the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best in class unique, boutique and …[ read more ]
Cambria Hotels Celebrates Grand Opening in Nashville, Tenn.
ROCKVILLE, Md.,– The Cambria Hotels brand debuted in the Music Capital of the World yesterday evening with the grand opening of the 255-room Cambria Hotel Nashville, the brand’s biggest property. The Cambria Hotels brand is franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, which co-hosted the celebration with representatives …[ read more ]
Choice Hotels Expands Upscale Brands Development Teams
Rockville, MD,.– Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced David Hale and Chris Leiser have joined the company as part of the Cambria Hotels and Ascend Hotel Collection development teams in the Midwest region. …[ read more ]
Cambria Hotels Opens in Downtown Philadelphia
ROCKVILLE, Md.,– Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, in collaboration with Pearl Properties and Concord Hospitality Enterprises Company, announced the opening of the Cambria Hotel Philadelphia Downtown – Center City. …[ read more ]