DELIVERED IN 2017
CUSTOMERS BOOK A
BRAND PROPERTY EVERY YEAR
More than 75 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
Online Reputation Management
24/7 dedicated customer support team
14.7M room nights booked in 2017
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
33% of website reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Choice Hotels Announces the Opening of the Largest Hotel in its Growing Portfolio
ROCKVILLE, Md., March 21, 2019 — Choice Hotels International, Inc. (NYSE: CHH) is pleased to announce the opening of the largest hotel in its portfolio – the Clarion Hotel The Hub in Oslo, Norway. The hotel offers 810 rooms, unique design, two bars, and a premium rooftop restaurant with stunning views in the heart of Norway's capital city. …[ read more ]
WoodSpring Suites Expands Footprint in Southwest Florida
ROCKVILLE, Md., March 1, 2019 — Choice Hotels International, Inc. (NYSE: CHH), along with developer Gold Coast Premier Properties, LLC, opened today the WoodSpring Suites Naples in Florida. …[ read more ]
Choice Hotels Continues Midscale Expansion in Western US
ROCKVILLE, Md., Feb. 25, 2019 — Choice Hotels International, Inc. (NYSE: CHH) has signed agreements with Equinox Hospitality to develop three dual-brand Sleep Inn and MainStay Suites properties and two stand-alone Sleep Inn hotels. These midscale hotels will be built in the Phoenix metropolitan area and across California, and the first hotel is set to open in 2021. “Choice offers hotel …[ read more ]
Choice Hotels to Develop New Cambria Hotel in Spartanburg, South Carolina
ROCKVILLE, Md., Feb. 20, 2019 — Choice Hotels International, Inc. (NYSE: CHH) has signed an agreement with NIAM Investments to develop a six-story, 119-room Cambria Hotel in Spartanburg, S.C. The upscale hotel is slated to open in summer 2020. …[ read more ]
Choice Hotels Marks One-Year Anniversary of WoodSpring Suites Acquisition with Opening of Brand’s 250th Hotel
ROCKVILLE, Md., Feb. 12, 2019 — The WoodSpring Suites brand recently surpassed another milestone with the opening of its 250th hotel in the greater Portland, Ore., area. This landmark achievement coincides with the one-year anniversary of the Choice Hotels International, Inc. (NYSE: CHH) acquisition of the WoodSpring brand and franchise business. Since the acquisition of WoodSpring Suites in February 2018, Choice Hotels …[ read more ]