DELIVERED IN 2017
CUSTOMERS BOOK A
BRAND PROPERTY EVERY YEAR
More than 75 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
Online Reputation Management
24/7 dedicated customer support team
14.7M room nights booked in 2017
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
33% of website reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Choice Hotels Honors Top Franchisees with Premier and “Best Of Choice” Awards at 65th Annual Convention
ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) announced its Premier and “Best of Choice” award winners at the company’s 65th annual convention in Las Vegas. The elite Premier award designations – Premier Legacy, Premier Developer and Premier Hotelier – acknowledged three of the company’s top franchisees from 2018. Each of the winners were recognized for …[ read more ]
Choice Hotels Announces Refreshed Look of Four Midscale Brand Logos
ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) celebrated its 80th anniversary this year and continued midscale leadership by unveiling refreshed logos for Quality Inn, Clarion, Sleep Inn, and MainStay Suites at its 65th annual convention. Amidst the successful transformation of Choice’s flagship Comfort brand and following the recent launch of the Clarion Pointe brand extension, …[ read more ]
Econo Lodge Turns 50 and Looks Better Than Ever
ROCKVILLE, Md., May 2, 2019 — Econo Lodge is looking better than ever. The leading economy brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), celebrates its 50th anniversary this year by completing a multi-year Guestroom Improvement Program, ensuring hotels are meeting consumer demand for contemporary, comfortable, and affordable rooms in the economy segment. Econo Lodge’s five-year, seven-phase Guestroom Improvement Program …[ read more ]
Choice Hotels Commits $25,000 in Grants to Franchise Business Owners Who Serve Their Local Community
ROCKVILLE, Md., May 1, 2019 — On the first day of its 65th Annual Convention, Choice Hotels International, Inc. (NYSE: CHH) announced it will recognize and help support its hotel owners’ service efforts with the Your Community, Your Choice. Choice Hotels Local Business Grant Program, which will award a total of $25,000 to five franchisees who plan to make a positive difference in …[ read more ]
First Clarion Pointe Hotel Opens in Texas
ROCKVILLE, Md., May 1, 2019 — The first Clarion Pointe hotel opened today in Sulphur Springs, Texas, less than eight months after Choice Hotels International, Inc. (NYSE: CHH) launched the Clarion brand extension. The new select-service hotel combines the premium elements guests desire with an affordable travel experience and builds on the company’s eight decades of expertise in the midscale …[ read more ]