DELIVERED IN 2017
CUSTOMERS BOOK A
BRAND PROPERTY EVERY YEAR
More than 75 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
Online Reputation Management
13M room nights booked in 2016
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
33% of CH.com reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2016 Top 125 Winner
Choice Hotels Announces 2018 ‘Best of Choice’ Award Winners at 64th Annual Convention
ROCKVILLE, Md., May 3, 2018— Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced its “Best of Choice” award winners last night at the company’s 64th Annual Convention in Las Vegas. …[ read more ]
Comfort Brand Unveils New Logo: New Look Symbolizes the Brand’s Bold Transformation
ROCKVILLE, Md., May 2, 2018 — The Comfort brand revealed a new logo today to thousands of franchisees at Choice Hotels’ annual convention. The unveiling marks an important milestone for the brand which has been experiencing a renaissance since committing to change seven years ago. …[ read more ]
Choice Hotels Sets No Limits To Hotel Growth, Innovation, And Franchisee Profitability At 64th Annual Convention
ROCKVILLE, Md., May 1, 2018— More than 5,000 hotel owners, general managers, and hotel staff will convene today as Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, kicks off its 64th annual convention in Las Vegas. Themed “No Limits” to mark the boundless opportunities for Choice Hotels franchisees, the three-day event focuses on listening, …[ read more ]
Cambria Hotels Celebrates Grand Opening in Chandler, Ariz.
ROCKVILLE, Md., April 25, 2018— Cambria Hotels celebrated its second grand opening in the Phoenix area in back-to-back months by debuting the 136-room Cambria Hotel Phoenix Chandler – Fashion Center last night. Franchised by one of the world’s largest hotel companies, Choice Hotels International, Inc. (NYSE: CHH), the property was developed by Hines and will be managed by Concord Hospitality. …[ read more ]
Choice Hotels to Develop Clarion Hotel in Columbia, Pa.
Rockville, Md. (April 23, 2018) Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, signed an agreement with Cimarron Investments, LLC to develop a unique, new Clarion Hotel in downtown Columbia, Pa. The multiple-story, 60-room property is an adaptive reuse of the town’s historic potato chip factory, preserving much of its original structure. …[ read more ]