DELIVERED IN 2018
GUESTS STAYED AT
PROPERTIES IN 2018
80 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
First hotel company to adopt virtual payment option on its consumer website
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
guests to your hotel.
$1.91B in revenue
700K+ real guest reviews in 2018
Robust search efforts
Nearly 3.5M+ app downloads
46% call conversion rate
5.3M reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
12.6M+ room nights booked in 2018
Over $1.1M in revenue for Global Sales in 2018
1,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
40M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Choice Hotels Launches New Nationwide Advertising Campaign
ROCKVILLE, Md., June 17, 2019 — Choice Hotels International, Inc. , one of the world’s largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You.” The campaign leverages the consumer truth that “business” can be defined broadly—from meeting with clients to planning a family reunion. A key feature of the …[ read more ]
Choice Hotels Continues Texas Midscale Expansion with Multi-Unit Agreement
ROCKVILLE, Md., June 10, 2019 — Choice Hotels International, Inc. has signed an agreement with Legacy Partners, LLC to develop five Sleep Inn hotels outside of Houston, Texas. The first hotel is slated to open in 2020. “With more than 550 Sleep Inn properties currently open or in the pipeline worldwide, Sleep Inn continues to be a strong leader …[ read more ]
Choice Hotels Announces Corporate Travel Focus Following Years Of Strategic Investments
ROCKVILLE, Md., June 6, 2019 — Choice Hotels International, Inc. (NYSE: CHH) is positioned to capitalize on the long-term, strategic investments to its proven brand portfolio and best-in-class technology infrastructure as it seeks to capture an even greater share of corporate travel. The company will launch a new nationwide advertising campaign June 17 that reinforces its commitment to welcoming both …[ read more ]
Cambria Hotels On Pace To Break Openings Record For Second-Straight Year
ROCKVILLE, Md., June 3, 2019 — The Cambria Hotels brand is on pace to surpass 50 hotels open in top-tier markets this year by opening more than a dozen upscale properties across the country. The record-setting pace—which includes seven openings this summer alone—will increase the Cambria system by 25% by year end. “Cambria continues to show its strength in regions with a …[ read more ]
Comfort Continues Expansion in Key Markets With Two New York Openings
ROCKVILLE, Md., May 29, 2019 — Comfort hotels continues its nationwide expansion with the opening of two hotels in Brooklyn and Long Island City, N.Y. The newly built hotels are the latest to open as part of the brand’s multi-year transformation, featuring updated room and public space designs, as well as the new Comfort logo. The Comfort brand has more than …[ read more ]