DELIVERED IN 2019
GUESTS STAYED AT
PROPERTIES IN 2019
80 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
First hotel company to adopt virtual payment option on its consumer website
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
guests to your hotel.
$1.07B in revenue generated in 2019
675K+ real guest reviews in 2019
Robust search efforts
6M+ reservations booked through mobile devices in 2019
Over 1.2M+ app downloads in 2019
45% call conversion rate
5M+ reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
12.8M+ room nights booked in 2019
Over $1.1B in revenue for Global Sales in 2019
3,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
45M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Choice Hotels Reveals Next Milestone For Flagship Brand: The Comfort® Rise & Shine™ Prototype
ROCKVILLE, Md., March 25, 2021 — Choice Hotels today unveiled the new Comfort Rise & Shine prototype as the next milestone for its flagship, upper-midscale brand. The prototype celebrates the successes of the iconic brand as Comfort marks its 40th anniversary this year, and positions the brand for continued performance and system growth. The first new construction Rise & …[ read more ]
Clarion Pointe Celebrates 25th Hotel Opening As Brand Brings Affordable, Elevated Essentials To New Destinations
ROCKVILLE, Md., Feb. 24, 2021 – On the heels of rapid development, Clarion Pointe, a midscale select-service brand extension, kicked off the year with the milestone opening of its 25th hotel: the Clarion Pointe in Statesville, North Carolina. The brand now boasts nearly 50 hotels open or in the pipeline, with recent openings in Franklin, Tennessee; Rock Hill, South Carolina; and Beckley, West Virginia; …[ read more ]
Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History
ROCKVILLE, Md., Jan. 4, 2021 — Choice Hotels has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand’s history. These properties, which have already begun welcoming guests, significantly increase the brand’s foothold in the midscale extended-stay segment. …[ read more ]
Choice Hotels Continues Focus On Increasing Diversity Across Hospitality Industry By Creating One-Of-A-Kind “Choice Hotels Owners African American Alliance”
ROCKVILLE, Md., Dec. 9, 2020 – Part of the company’s longstanding commitment to diversity, Choice Hotels International, Inc. (NYSE: CHH) announces the creation of the Choice Hotels Owners African American Alliance (CHOAAA). As the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers, CHOAAA will provide ongoing representation, support and advocacy for these underrepresented entrepreneurs. “The …[ read more ]
Clarion Pointe Reaches New Milestone In 2020, Opening Its 20th Hotel
ROCKVILLE, Md., Oct. 8, 2020 — Two years after launching Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels, the brand has opened its 20th hotel in the U.S. and now has over 50 hotels open or in the pipeline, demonstrating its strong growth. The milestone was marked by recent Clarion Pointe openings in Raleigh, North Carolina; Savannah, Georgia; …[ read more ]