DELIVERED IN 2019
GUESTS STAYED AT
PROPERTIES IN 2019
80 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
First hotel company to adopt virtual payment option on its consumer website
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
guests to your hotel.
$1.07B in revenue generated in 2019
675K+ real guest reviews in 2019
Robust search efforts
6M+ reservations booked through mobile devices in 2019
Over 1.2M+ app downloads in 2019
45% call conversion rate
5M+ reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
12.8M+ room nights booked in 2019
Over $1.1B in revenue for Global Sales in 2019
3,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
45M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program
ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel …[ read more ]
Comfort Delivers On Plan To Open More Than One Hotel Per Week In 2019
ROCKVILLE, Md., Jan. 30, 2020 — Comfort hotels has delivered on its plan to open more than one hotel per week in 2019. In addition, over one-third of openings were in the western US, which is a major focus of the brand’s development strategy. Choice’s flagship, upper-midscale brand now has over 2,100 hotels across the globe, with recent openings …[ read more ]
Choice Hotels International to Report 2019 Fourth Quarter and Full-Year Results on February 18, 2020
ROCKVILLE, Md., Jan. 29, 2020 — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, will report its 2019 fourth quarter and full-year earnings results before the market opens on Tuesday, Feb. 18, 2020. The company will also hold a conference call at 10 a.m. Eastern Time that day, during which Patrick Pacious, president and chief executive …[ read more ]
Cambria Hotels Completes Record-Setting 2019 With 11 Openings In Top-Tier Markets
ROCKVILLE, Md., Jan. 27, 2020 /PRNewswire/ — With a record 11 hotels opened in 2019, and a milestone 50 hotels currently open across the country, Cambria Hotels continues its pace with its first property opening in 2020 — the Cambria Hotel Bloomington Mall of America. The upscale brand opened the doors to 11 hotels last year in major markets — together …[ read more ]
Choice Hotels Introduces Everhome Suites To Help Developers Build A Strong Portfolio And Empower Guests’ Success On The Road
ROCKVILLE, Md., Jan. 27, 2020 — Choice Hotels introduced Everhome Suites, a new-construction midscale extended-stay brand offering with customizable, apartment-style accommodations that empower guests to adapt their environment to the way they live and work during longer-term stays. The company celebrated the brand launch by breaking ground in Corona, California on the first hotel expected to display the Everhome …[ read more ]