DELIVERED IN 2018
GUESTS STAYED AT
PROPERTIES IN 2018
80 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
First hotel company to adopt virtual payment option on its consumer website
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
guests to your hotel.
$1.91B in revenue
700K+ real guest reviews in 2018
Robust search efforts
Nearly 3.5M+ app downloads
46% call conversion rate
5.3M reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
12.6M+ room nights booked in 2018
Over $1.1M in revenue for Global Sales in 2018
1,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
40M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Choice Privileges Recognized As A Leading Travel Rewards Program by U.S. News & World Report
ROCKVILLE, Md., Aug. 7, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, has once again been honored by U.S. News & World Report as one of the Best Hotel Rewards Programs for 2019-20. Each year, the publication evaluates hotel loyalty programs to determine which programs, providers, and locations offer travelers the most value. This latest accolade marks …[ read more ]
Houston’s First Cambria Hotel Opens In Historic Skyscraper
ROCKVILLE, Md., Aug. 1, 2019 — The Cambria Hotels brand, franchised by Choice Hotels, officially enters the Houston market with the opening of the Cambria Hotel Houston Downtown Convention Center. The 21-story, 226-room hotel is an adaptive reuse of the iconic Great Southwest Building, formerly known as the Petroleum Building, and marks the brand’s fifth Texas location. The hotel is among seven Cambria locations expected to …[ read more ]
Comfort On Pace To Open More Than One Hotel Per Week In 2019
ROCKVILLE, Md., July 31, 2019 — The Comfort hotels brand, franchised by Choice Hotels welcomed a new Comfort Suites just outside of Columbus, Ohio, as it announced that the brand is on pace to open more than one hotel per week this year. The newly constructed, four-story, 84-room Comfort Suites Marysville Columbus – Northwest is the latest to open as part of the brand’s multi-year …[ read more ]
The Marquee joins the Ascend Hotel Collection
ROCKVILLE, Md., July 30, 2019 — The Marquee, part of the Bluegreen Vacations portfolio, is the latest addition to the Ascend Hotel Collection by Choice Hotels — a collection of unique, boutique, and historic hotels that reflect their surrounding communities. Situated at 144 Elk Place in the heart of New Orleans’ theater district, The Marquee offers guests convenient access to the best of …[ read more ]
WoodSpring Suites Continues Texas Expansion with Two Openings
ROCKVILLE, Md., July 30, 2019 — WoodSpring Suites, franchised by Choice Hotels, continues its Texas expansion with the opening of two new hotels: the WoodSpring Suites Dallas Plano Central Legacy Drive and WoodSpring Suites San Antonio Lackland Sea World. “Texas’ booming economy makes it the perfect place to expand the WoodSpring Suites brand, especially in-demand markets like Plano and San Antonio,” said Ralph Thiergart, vice president …[ read more ]