DELIVERED IN 2018
GUESTS STAYED AT
PROPERTIES IN 2018
80 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
First hotel company to adopt virtual payment option on its consumer website
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
guests to your hotel.
$1.91B in revenue
700K+ real guest reviews in 2018
Robust search efforts
Nearly 3.5M+ app downloads
46% call conversion rate
5.3M reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
12.6M+ room nights booked in 2018
Over $1.1M in revenue for Global Sales in 2018
1,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
40M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Construction Begins On California Cambria Hotel
ROCKVILLE, Md., July 11, 2019 — Choice Hotels International and Weintraub Real Estate Group announced the official start of construction on the Cambria Hotel Calabasas – Malibu. Expected to open in early 2021, the three-story, 125-room upscale hotel will further the brand’s Golden State presence, which includes the Cambria Hotel LAX and will expand to Anaheim, Sonoma, and Napa by year end, with the Cambria LA …[ read more ]
Choice Hotels International to Report 2019 Second Quarter Results on August 6, 2019
ROCKVILLE, Md., July 8, 2019 — Choice Hotels International, one of the world’s largest lodging franchisors, will report its 2019 second quarter earnings results before the market opens on Tuesday, August 6, 2019. The company will also hold a conference call at 11:30 a.m. Eastern Time, during which Patrick Pacious, president and chief executive officer, and Dominic Dragisich, chief …[ read more ]
Newest Ascend Hotel Turns Any Guest Into A World Traveler
ROCKVILLE, Md., July 8, 2019 — The Chateau Avalon, winner of the Kansas City Visitors Choice award for six straight years, is the latest addition to the Ascend Hotel Collection‘s portfolio of resort, boutique and historic hotels. The award-winning property is celebrated for its personalized service, upscale touches, and unique suites that allow visitors to experience regions …[ read more ]
Quality Inn Revs Up with NASCAR Fan Giveaway to the 2020 Coke Zero Sugar 400
ROCKVILLE, Md., July 1, 2019 — Quality Inn, a midscale brand from Choice Hotels, is teaming with Motor Racing Network, the “Voice of NASCAR,” to offer two lucky NASCAR fans the opportunity to win tickets to the 2020 Coke Zero Sugar 400 at the legendary Daytona International Speedway. The “It’s Quality® Time, Race Weekend Giveaway” sweepstakes runs …[ read more ]
WoodSpring Suites Continues Rapid Nationwide Expansion
ROCKVILLE, Md., June 3, 2019 — Following a record-breaking 2018, WoodSpring Suites has started 2019 with coast-to-coast expansion as one of Choice Hotel’s fastest-growing brands. WoodSpring has gained especially strong traction in the western U.S., where Choice has ample room to grow in the extended-stay segment. “Every month since the acquisition, WoodSpring Suites has delivered for Choice and our owners, …[ read more ]