DELIVERED IN 2019
GUESTS STAYED AT
PROPERTIES IN 2019
80 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
First hotel company to adopt virtual payment option on its consumer website
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
guests to your hotel.
$1.07B in revenue generated in 2019
675K+ real guest reviews in 2019
Robust search efforts
6M+ reservations booked through mobile devices in 2019
Over 1.2M+ app downloads in 2019
45% call conversion rate
5M+ reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
12.8M+ room nights booked in 2019
Over $1.1B in revenue for Global Sales in 2019
3,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
45M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Clarion Pointe Reaches New Milestone In 2020, Opening Its 20th Hotel
ROCKVILLE, Md., Oct. 8, 2020 — Two years after launching Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels, the brand has opened its 20th hotel in the U.S. and now has over 50 hotels open or in the pipeline, demonstrating its strong growth. The milestone was marked by recent Clarion Pointe openings in Raleigh, North Carolina; Savannah, Georgia; …[ read more ]
Choice Hotels’ Emerging Markets Team Signs Largest Minority Multi-Unit Franchise Agreement In Program History
ROCKVILLE, Md., Oct. 6, 2020 — Choice Hotels’ one-of-a-kind emerging markets franchise development program has awarded a contract to Fredric Washington to develop six hotels. This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history. “Choice Hotels has a longstanding, deep commitment to diversity, equity and inclusion, and …[ read more ]
Sleep Inn Aims To Bring Better Rest To Travelers Through New Collaboration With Relax Melodies
ROCKVILLE, Md., July 13, 2020 — Sleep Inn announced today a new relationship with Relax Melodies, one of the most highly-rated sleep and relaxation apps on the market, to help deliver a better night’s rest to guests. Sleep Inn is now offering complimentary, ad-free access to the premium version of the Relax Melodies app to all guests for the …[ read more ]
Over 35 Ascend Hotels Earn Top Rankings For Exceptional Guest Experience
ROCKVILLE, Md., July 8, 2020 — Over 35 properties in the Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels franchised by Choice Hotels International, Inc., have ranked among the top five hotels in their respective markets on Tripadvisor as of July 6, 2020. Ascend offers nearly 315 unique hotels in some of the world’s top travel …[ read more ]
Winter The Dolphin’s Beach Club, An Eco-Friendly Hotel, Joins Ascend Hotel Collection
ROCKVILLE, Md., July 6, 2020 — Winter the Dolphin’s Beach Club is now a member of Choice Hotels International, Inc.‘s (NYSE:CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. The marine-themed hotel is located in Clearwater Beach, Florida, where the Gulf of Mexico’s welcoming blue waters make it an ideal destination for guests seeking a beachfront stay. Named after …[ read more ]