DELIVERED IN 2017
CUSTOMERS BOOK A
BRAND PROPERTY EVERY YEAR
More than 75 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
Online Reputation Management
13M room nights booked in 2016
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
33% of CH.com reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2016 Top 125 Winner
The Ascend Hotel Collection Welcomes Villa Victor Hotel In St. Augustine
ROCKVILLE, Md.,–The Villa Victor hotel in St. Augustine, Fla., is the latest hotel to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best-in-class unique, boutique and historic hotels …[ read more ]
Quality Inn Hotel Near AT&T Center Completes Major Renovation
San Antonio, TX.– The Quality Inn I-10 East near AT&T Center, a franchise of Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, is now offering guests a fresh new look. …[ read more ]
Choice Hotels to Develop Cambria Hotel in Growing Southwest Washington, D.C.
ROCKVILLE, Md.,–Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, has signed an agreement with Koucar Management, LLC to develop a new Cambria hotel in Southwest Washington, D.C. Located at 69 Q Street SW, the 154-room, nine-story property will be the second Cambria in the District, joining the Cambria Hotel Washington, …[ read more ]
Choice Hotels to Develop New Cambria Hotel in Bettendorf, Iowa
ROCKVILLE, Md.,– Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, has signed an agreement with Frontier Hospitality Group to develop the first Cambria hotel in Iowa. The four-story, 108-room Cambria Hotel Bettendorf will be located at the intersection of Middle Road and Forest Grove Road. …[ read more ]
Choice Hotels to Develop New Cambria Hotel on Marina Square in Bremerton, Wash.
ROCKVILLE, Md.,– Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, has signed an agreement with Sound West Group to develop a Cambria hotel in Bremerton, Wash. Located at 232 Washington Ave., the five-story, 121-room Cambria Hotel Bremerton will be part of a mixed-use waterfront development on Marina Square. …[ read more ]