DELIVERED IN 2018
GUESTS STAYED AT
PROPERTIES IN 2018
80 years of innovation and experience. And more industry firsts.
Choice becomes nation's first hotel chain
First to offer guests 24-hour, toll-free reservations
First global marketing & reservations system (Sunburst CRS)
First to offer non-smoking rooms in
First hotel website with real-time rate & availability information
First cloud based
Choice develops first hotel app for iOS
Choice launches first Connected Car app
Forbes Top 100 most innovative growth companies
First hotel company to offer Instant Book
Choice develops a new single brand identity
The first hotel company to offer immediate in-app gift-card downloads
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
First hotel company to adopt virtual payment option on its consumer website
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
guests to your hotel.
$1.91B in revenue
700K+ real guest reviews in 2018
Robust search efforts
Nearly 3.5M+ app downloads
46% call conversion rate
5.3M reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
12.6M+ room nights booked in 2018
Over $1.1M in revenue for Global Sales in 2018
1,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
40M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Three Choice Brands Open Hotels On The Same Sarasota Campus
ROCKVILLE, Md., Oct. 16, 2019 — Comfort hotels, welcomed a newly constructed Comfort Inn & Suites in Sarasota, Florida, as the brand continues to execute its strategy of opening more than one hotel per week this year. Situated at 5985 Brookhill Blvd., the hotel is opening adjacent to a recently built Sleep Inn and MainStay Suites dual-brand property on the same lot. The Sarasota campus is just …[ read more ]
Cambria Hotels Named A Top Brand For Business Travelers
ROCKVILLE, Md., Oct. 14, 2019 — Cambria Hotels has been recognized by corporate travel buyers as a leading upscale brand, according to the Business Travel News‘ 2019 Hotel Brands Survey. The Cambria brand placed first in seven of 13 categories — the most of any upscale brand. This accolade follows Cambria Hotels’ recent ranking as one of only two brands in …[ read more ]
Ascend Hotel Collection Expands to Missouri Ozarks
ROCKVILLE, Md., Oct. 9, 2019 — The Ascend Hotel Collection welcomes the Thousand Hills Golf Resort to its portfolio of resort, historic, and boutique hotels reflecting their surrounding communities. The brand’s latest addition is located in Branson, Missouri, one of the country’s most vibrant family vacation towns and the “Live Entertainment Capital of the Midwest.” Located at 245 S. Wildwood Drive …[ read more ]
The New Comfort Debuts 500th Hotel With Refreshed Branding
ROCKVILLE, Md., Oct. 7, 2019 — The Comfort hotel brand reached a milestone in its transformation journey with the opening of the 500th hotel featuring the new logo in Dalton, Georgia. More than 1,000 hotels in Comfort’s domestic system have now completed interior renovations with updated guestrooms and refreshed public spaces, and nearly one-third of the brand now reflects its …[ read more ]
Cambria Celebrates Its Continued Expansion In Texas With Official Grand Opening Of First Houston Hotel
ROCKVILLE, Md., Sept. 27, 2019 — Cambria Hotels marked its official arrival to Texas’ largest city with the grand opening of the Cambria Hotel Houston Downtown Convention Center. Representatives from the upscale brand’s franchisor, Choice Hotels, along with local dignitaries, were present to commemorate the occasion. Inspiration for the 21-story, 226-room hotel — an adaptive reuse of the iconic Great Southwest Building, …[ read more ]