1941
Choice becomes nation's first hotel chain
1970
First to offer guests 24-hour, toll-free reservations
1983
First global marketing & reservations system (Sunburst CRS)
1984
First to offer non-smoking rooms in
every hotel
1995
First hotel website with real-time rate & availability information
2005
First cloud based
PMS system
2009
Choice develops first hotel app for iOS
2014
Choice launches first Connected Car app
2014
Forbes Top 100 most innovative growth companies
2014
First hotel company to offer Instant Book
on TripAdvisor
2015
Choice develops a new single brand identity
2016
The first hotel company to offer immediate in-app gift-card downloads
2018
Transitions to choiceEDGE, the first new global reservation system in 30+ years.
2018
First hotel company to adopt virtual payment option on its consumer website
2019
First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app
More
guests to your hotel.
ChoiceHotels.com
$1.07B in revenue generated in 2019
164M visits
675K+ real guest reviews in 2019
Robust search efforts
Mobile
6M+ reservations booked through mobile devices in 2019
Over 1.2M+ app downloads in 2019
Frequent enhancements
Reservations &
Customer Care
45% call conversion rate
5M+ reservations calls answered
Online Reputation Management
24/7 dedicated customer support team
Global Sales
12.8M+ room nights booked in 2019
Over $1.1B in revenue for Global Sales in 2019
3,200+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
Industry leading agreements
Pricing & Revenue Optimization
Revenue Management &
Pricing Solutions
Loyalty Program
45M+ members for Choice Privileges
New Point + Cash and digital gift card redemption options
Partnerships with leading brands to drive guest loyalty
Multi-Channel National Advertising
Our latest campaign shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel. Marketing reinforces the message that consumers always receive the lowest price guaranteed when they book at ChoiceHotels.com and will evolve to feature our diverse portfolio of brands to drive room nights when you need them.
More resources from day one.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2018 Top 125 Winner
Recent News
Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History
ROCKVILLE, Md., Jan. 4, 2021 — Choice Hotels has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand’s history. These properties, which have already begun welcoming guests, significantly increase the brand’s foothold in the midscale extended-stay segment. …[ read more ]
Choice Hotels Continues Focus On Increasing Diversity Across Hospitality Industry By Creating One-Of-A-Kind “Choice Hotels Owners African American Alliance”
ROCKVILLE, Md., Dec. 9, 2020 – Part of the company’s longstanding commitment to diversity, Choice Hotels International, Inc. (NYSE: CHH) announces the creation of the Choice Hotels Owners African American Alliance (CHOAAA). As the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers, CHOAAA will provide ongoing representation, support and advocacy for these underrepresented entrepreneurs. “The …[ read more ]
Clarion Pointe Reaches New Milestone In 2020, Opening Its 20th Hotel
ROCKVILLE, Md., Oct. 8, 2020 — Two years after launching Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels, the brand has opened its 20th hotel in the U.S. and now has over 50 hotels open or in the pipeline, demonstrating its strong growth. The milestone was marked by recent Clarion Pointe openings in Raleigh, North Carolina; Savannah, Georgia; …[ read more ]
Choice Hotels’ Emerging Markets Team Signs Largest Minority Multi-Unit Franchise Agreement In Program History
ROCKVILLE, Md., Oct. 6, 2020 — Choice Hotels’ one-of-a-kind emerging markets franchise development program has awarded a contract to Fredric Washington to develop six hotels. This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history. “Choice Hotels has a longstanding, deep commitment to diversity, equity and inclusion, and …[ read more ]
Sleep Inn Aims To Bring Better Rest To Travelers Through New Collaboration With Relax Melodies
ROCKVILLE, Md., July 13, 2020 — Sleep Inn announced today a new relationship with Relax Melodies, one of the most highly-rated sleep and relaxation apps on the market, to help deliver a better night’s rest to guests. Sleep Inn is now offering complimentary, ad-free access to the premium version of the Relax Melodies app to all guests for the …[ read more ]
