Ascend Hotel Collection® is a membership of upscale, independent hotels designed for travelers pursuing distinct experiences in unforgettable surroundings. Whether their hotel is a conversion, adaptive-reuse, or new construction, Ascend® is ideal for owners seeking operational and design freedom, but wanting the ability to plug into the booking engines, loyalty program, and training support of one of the world’s largest hotel companies, Choice Hotels®.


hotels open or under development wordwide


total Choice Hotels® proprietary contribution*

Check Out the Ascend Hotel Collection click any thumb

Ascend Highlights

  • First soft brand in the industry
  • Owners get to keep operational and design freedom
  • Gives owners the ability to take advantage of Choice Privileges®, the award winning loyalty program of Choice Hotels
  • Allows access to booking engines and training support provided by Choice Hotels

System Size (open or under development)







Featured Hotels

Click on a property to learn more

Grand Hilton Head Inn »

Hilton Head Island, South Carolina

Curtiss Hotel »

Buffalo, New York

The Garrison Hotel »

Dover, New Hampshire

Kohea Kai Maui »

Kihei, Hawaii

HTL 587 »

San Francisco, California

The Vue Hotel »

Long Island City, New York

The Volare »

San Clemente, California

Allentown Park Hotel »

Allentown, Pennsylvania

Solstice Hotel »

Erie, Pennsylvania

The Hotel at Sunland Park Casino »

Sunland Park, New Mexico

Gold Miners Inn »

Grass Valley, California

enVision Hotel Boston-Everett »

Everett, Massachusetts

The LOOK Hotel, Red Hook »

Brooklyn, New York

Recent News

October 25, 2019

Ascend Hotel Collection Expands to Missouri Ozarks

ROCKVILLE, Md., Oct. 9, 2019 — The Ascend Hotel Collection welcomes the Thousand Hills Golf Resort to its portfolio of resort, historic, and boutique hotels reflecting their surrounding communities. The brand’s latest addition is located in Branson, Missouri, one of the country’s most vibrant family vacation towns and the “Live Entertainment Capital of the Midwest.” Located at 245 S. Wildwood Drive...more. …[ read more ]

September 30, 2019

Choice Hotels Awards Franchise Business Owners $25,000 To Help Their Local Communities

ROCKVILLE, Md., Sept. 11, 2019 — Choice Hotels, one of the world’s largest hotel franchisors, today announced the recipients of the “Your Community. Your Choice. Choice Hotels Local Business Grant Program.” The program underscores Choice’s historic commitment to local businesses while recognizing and empowering hotel owners who make a positive difference in their communities. Five standout, Choice-branded hotels...more. …[ read more ]

September 30, 2019

Choice Privileges Brings Back Member-Favorite Promotion For Fall Travel

ROCKVILLE, Md., Aug. 26, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is bringing back its “One Stay. Two Stays. Free Stay.” member promotion. Starting August 28, Choice Privileges guests who book two separate qualifying stays — and check-in between Sept. 4 and Nov. 8 — will earn enough points for a free night that can be redeemed...more. …[ read more ]

September 30, 2019

Choice Hotels Adds Waterfront Gem in ‘America’s Favorite Town’

ROCKVILLE, Md., June 11, 2019 — The Ascend Hotel Collection by Choice Hotels welcomes the Beaufort Hotel to its portfolio of unique, boutique, and historic hotels and resorts that reflect their surrounding community. The brand’s newest addition, situated on the idyllic Crystal Coast, channels the Tar Heel State’s rich maritime culture and highlights the collection’s continued growth in top destinations across the country....more. …[ read more ]

August 29, 2019

Choice Privileges Recognized As A Leading Travel Rewards Program by U.S. News & World Report

ROCKVILLE, Md., Aug. 7, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, has once again been honored by U.S. News & World Report as one of the Best Hotel Rewards Programs for 2019-20. Each year, the publication evaluates hotel loyalty programs to determine which programs, providers, and locations offer travelers the most value. This latest accolade marks...more. …[ read more ]

August 29, 2019

The Marquee joins the Ascend Hotel Collection

ROCKVILLE, Md., July 30, 2019 — The Marquee, part of the Bluegreen Vacations portfolio, is the latest addition to the Ascend Hotel Collection by Choice Hotels — a collection of unique, boutique, and historic hotels that reflect their surrounding communities. Situated at 144 Elk Place in the heart of New Orleans’ theater district, The Marquee offers guests convenient access to the best of...more. …[ read more ]

July 31, 2019

Choice Hotels International to Report 2019 Second Quarter Results on August 6, 2019

ROCKVILLE, Md., July 8, 2019 — Choice Hotels International, one of the world’s largest lodging franchisors, will report its 2019 second quarter earnings results before the market opens on Tuesday, August 6, 2019. The company will also hold a conference call at 11:30 a.m. Eastern Time, during which Patrick Pacious, president and chief executive officer, and Dominic Dragisich, chief...more. …[ read more ]

July 31, 2019

Newest Ascend Hotel Turns Any Guest Into A World Traveler

ROCKVILLE, Md., July 8, 2019 — The Chateau Avalon, winner of the Kansas City Visitors Choice award for six straight years, is the latest addition to the Ascend Hotel Collection‘s portfolio of resort, boutique and historic hotels. The award-winning property is celebrated for its personalized service, upscale touches, and unique suites that allow visitors to experience regions...more. …[ read more ]

July 31, 2019

Choice Hotels Announces Strategic Relationship With AMResorts, One of The Fastest-Growing Luxury Resort Companies

ROCKVILLE, Md., May 16, 2019 —  Choice Hotels has entered into a strategic agreement with AMResorts®, an Apple Leisure Group (ALG) related brand known for its portfolio of luxury, all-inclusive resorts across popular destinations throughout Mexico, the Caribbean and Central America. The arrangement is expected to enhance Choice Hotels’ award-winning loyalty program, Choice Privileges, by allowing members to earn and redeem...more. …[ read more ]

June 19, 2019

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md., June 17, 2019  — Choice Hotels International, Inc. , one of the world’s largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You.” The campaign leverages the consumer truth that “business” can be defined broadly—from meeting with clients to planning a family reunion. A key feature of the...more. …[ read more ]

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