Ascend Hotel Collection® is a membership of upscale, independent hotels designed for travelers pursuing distinct experiences in unforgettable surroundings. Whether their hotel is a conversion, adaptive-reuse, or new construction, Ascend® is ideal for owners seeking operational and design freedom, but wanting the ability to plug into the booking engines, loyalty program, and training support of one of the world’s largest hotel companies, Choice Hotels®.

250+

hotels open or under development wordwide

69.8%

of revenue generated through
Choice Hotels® marketing channels*

Check Out the Ascend Hotel Collection click any thumb

Ascend Highlights

  • First soft brand in the industry
  • Owners get to keep operational and design freedom
  • Gives owners the abilty to take advantage of Choice Privileges®, the award winning loyalty program of Choice Hotels
  • Allows access to booking engines and training support provided by Choice Hotels

System Size (open or under development)

US

178

International

80

TOTAL

258

Featured Hotels

Click on a property to learn more

Grand Hilton Head Inn »

Hilton Head Island, South Carolina

Curtiss Hotel »

Buffalo, New York

The Garrison Hotel »

Dover, New Hampshire

Kohea Kai Maui »

Kihei, Hawaii

HTL 587 »

San Francisco, California

The Vue Hotel »

Long Island City, New York

The Volare »

San Clemente, California

Allentown Park Hotel »

Allentown, Pennsylvania

Solstice Hotel »

Erie, Pennsylvania

The Hotel at Sunland Park Casino »

Sunland Park, New Hampshire

Gold Miners Inn »

Grass Valley, California

enVision Hotel Boston-Everett »

Everett, Massachusetts

The LOOK Hotel, Red Hook »

Brooklyn, New York

Recent News

May 13, 2019

Choice Hotels Honors Top Franchisees with Premier and “Best Of Choice” Awards at 65th Annual Convention

ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) announced its Premier and “Best of Choice” award winners at the company’s 65th annual convention in Las Vegas. The elite Premier award designations – Premier Legacy, Premier Developer and Premier Hotelier – acknowledged three of the company’s top franchisees from 2018. Each of the winners were recognized for...more. …[ read more ]

May 13, 2019

Choice Hotels Grows European Footprint with Three New Hotels

ROCKVILLE, Md., April 1, 2019 — Underscoring its continued international expansion, Choice Hotels International, Inc. (NYSE: CHH), announced three new additions to its European portfolio: Hotel Aquarius Venice and V8 Hotel Köln @Motorworld, both members of the Ascend Hotel Collection located in Venice, Italy and Cologne, Germany, respectively, and Quality Hotel Ostrava, the first Quality-branded hotel to open in the Czech Republic. “Growing our global...more. …[ read more ]

May 7, 2018

The Ascend Hotel Collection Welcomes The Hotel Morrison To Dania Beach, Fla.

ROCKVILLE, Md., April 10, 2018– The Hotel Morrison in Dania Beach, Fla., joins the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies. This upscale boutique hotel will join the world’s first and largest soft brand that’s known for inspiring individuality. …[ read more ]

May 7, 2018

The Ascend Hotel Collection Welcomes The Arbor Hotel And Conference Center In Texas

ROCKVILLE, Md., April 9, 2018– The Arbor Hotel and Conference Center in Lubbock, Texas joins the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best in class unique, boutique and historic hotels and resorts with more...more. …[ read more ]

April 2, 2018

Choice Hotels Expands Upscale Brands Development Teams

Rockville, MD,.– Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced David Hale and Chris Leiser have joined the company as part of the Cambria Hotels and Ascend Hotel Collection development teams in the Midwest region. …[ read more ]

April 2, 2018

Ascend Hotel Collection Robust Growth Focuses On Major Markets

ROCKVILLE, Md.,– The Ascend Hotel Collection, by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, continues to rapidly expand with a specific focus on top markets. The world’s first and largest soft brand is coming off one of its most successful years in 2017 by opening 56 hotels globally, and...more. …[ read more ]

March 1, 2018

The Ascend Hotel Collection Welcomes Villa Victor Hotel In St. Augustine

ROCKVILLE, Md.,–The Villa Victor hotel in St. Augustine, Fla., is the latest hotel to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best-in-class unique, boutique and historic hotels...more. …[ read more ]

January 30, 2018

Ascend Hotel Collection Surpasses 250 Properties Open or in the Pipeline

ROCKVILLE, Md., Jan. 22, 2018–The Ascend Hotel Collection, the world’s first and largest soft brand, reached a milestone by surpassing 200 properties open globally, with more than 50 in the pipeline. The upscale brand, franchised by Choice Hotels International Inc. (NYSE: CHH), one of the world’s largest hotel companies, finished 2017 with one of its best...more. …[ read more ]

January 3, 2018

The Ascend Hotel Collection Welcomes the UpValley Inn & Hot Springs in Napa, Calif.

ROCKVILLE, Md., Dec. 19, 2017 –The UpValley Inn & Hot Springs hotel in Calistoga, Calif., has joined the Ascend Hotel Collection, bringing the charm of Napa Valley’s wine country to this global portfolio of unique, boutique and historic hotels and resorts. …[ read more ]

November 15, 2017

The Ascend Hotel Collection Welcomes The Volaré In Orange County

ROCKVILLE, Md., Nov. 15, 2017  — Overlooking the Pacific Ocean, The Volaré in San Clemente, Orange County, Calif. has joined the Ascend Hotel Collection global portfolio of best-in-class independent upscale hotels and resorts from Choice Hotels.   The Volaré is a 73-room property positioned in the heart of San Clemente, a charming beach community. Located at 111 S. Avenida De La Estrella, The Volaré...more. …[ read more ]

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