Ascend Hotel Collection® is a membership of upscale, independent hotels designed for travelers pursuing distinct experiences in unforgettable surroundings. Ideal for owners seeking operational freedom, Ascend® delivers increased exposure and reservation potential with support from an innovative global lodging leader, Choice Hotels®.

370+

properties open or under construction worldwide

48.6%

total Choice Hotels® proprietary contribution*

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Ascend Highlights

  • First soft brand in the industry
  • Owners get to keep operational and design freedom
  • Gives owners the ability to take advantage of the award winning loyalty program of Choice Hotels, Choice Privileges®
  • Allows access to booking engines and training support provided by Choice Hotels

System Size (open or under development)

US

240

International

134

TOTAL

374

Featured Hotels

Click on a property to learn more

Grand Hilton Head Inn »

Hilton Head Island, South Carolina

Curtiss Hotel »

Buffalo, New York

The Garrison Hotel »

Dover, New Hampshire

Kohea Kai Maui »

Kihei, Hawaii

HTL 587 »

San Francisco, California

The Vue Hotel »

Long Island City, New York

The Volare »

San Clemente, California

Allentown Park Hotel »

Allentown, Pennsylvania

Solstice Hotel »

Erie, Pennsylvania

The Hotel at Sunland Park Casino »

Sunland Park, New Mexico

Gold Miners Inn »

Grass Valley, California

enVision Hotel Boston-Everett »

Everett, Massachusetts

Recent News

February 5, 2020

Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program

ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel...more. …[ read more ]

February 5, 2020

Choice Hotels International to Report 2019 Fourth Quarter and Full-Year Results on February 18, 2020

ROCKVILLE, Md., Jan. 29, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, will report its 2019 fourth quarter and full-year earnings results before the market opens on Tuesday, Feb. 18, 2020. The company will also hold a conference call at 10 a.m. Eastern Time that day, during which Patrick Pacious, president and chief executive...more. …[ read more ]

February 5, 2020

Ascend Hotel Collection Achieves Most Franchise Signings In Brand History

ROCKVILLE, Md., Jan. 23, 2020  — The Ascend Hotel Collection closed out the decade with a record-breaking development year in 2019. The brand executed 96 total contracts and added 76 new properties to its global portfolio of resort, historic and boutique hotels. The milestone further cements Ascend’s status as the industry’s largest soft brand, with more than 315...more. …[ read more ]

February 5, 2020

Choice Hotels’ Pat Pacious Named One Of 2019’s Best CEOs

ROCKVILLE, Md., Dec. 12, 2019 — As he begins his third year at the company’s helm, President and CEO Pat Pacious has been named one of 2019’s Best CEOs of large companies by Comparably, a workplace culture and compensation monitoring site. On the day the honor was announced, Choice Hotels’ stock price reached an all-time high, surpassing $100 per share for the...more. …[ read more ]

November 20, 2019

Choice Hotels and Operation Homefront Join Forces for a Second Consecutive Year to Serve America’s Military Families

GAITHERSBURG, Md., Nov. 7, 2019 — Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families, and  Choice Hotels launched the second year of their partnership with the debut of the “Choice Salutes” campaign. Kicking off today, the campaign will run throughout Veteran’s Day weekend as the two organizations will be...more. …[ read more ]

November 20, 2019

Ascend Hotel Collection Debuts 300th Hotel On Charming Martha’s Vineyard Island

ROCKVILLE, Md., Nov. 6, 2019 — The Ascend Hotel Collection reached a significant milestone today with the opening of its 300th hotel worldwide on the renowned Massachusetts island of Martha’s Vineyard: Edgar Hotel – Martha’s Vineyard. This year alone, the upscale brand has welcomed nearly 60 properties to its portfolio of resort, historic and boutique hotels in destinations including Brooklyn, New York; Melbourne, Australia; New Orleans; Portland, Maine;...more. …[ read more ]

October 25, 2019

Ascend Hotel Collection Expands to Missouri Ozarks

ROCKVILLE, Md., Oct. 9, 2019 — The Ascend Hotel Collection welcomes the Thousand Hills Golf Resort to its portfolio of resort, historic, and boutique hotels reflecting their surrounding communities. The brand’s latest addition is located in Branson, Missouri, one of the country’s most vibrant family vacation towns and the “Live Entertainment Capital of the Midwest.” Located at 245 S. Wildwood Drive...more. …[ read more ]

September 30, 2019

Choice Hotels Awards Franchise Business Owners $25,000 To Help Their Local Communities

ROCKVILLE, Md., Sept. 11, 2019 — Choice Hotels, one of the world’s largest hotel franchisors, today announced the recipients of the “Your Community. Your Choice. Choice Hotels Local Business Grant Program.” The program underscores Choice’s historic commitment to local businesses while recognizing and empowering hotel owners who make a positive difference in their communities. Five standout, Choice-branded hotels...more. …[ read more ]

September 30, 2019

Choice Privileges Brings Back Member-Favorite Promotion For Fall Travel

ROCKVILLE, Md., Aug. 26, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is bringing back its “One Stay. Two Stays. Free Stay.” member promotion. Starting August 28, Choice Privileges guests who book two separate qualifying stays — and check-in between Sept. 4 and Nov. 8 — will earn enough points for a free night that can be redeemed...more. …[ read more ]

September 30, 2019

Choice Hotels Adds Waterfront Gem in ‘America’s Favorite Town’

ROCKVILLE, Md., June 11, 2019 — The Ascend Hotel Collection by Choice Hotels welcomes the Beaufort Hotel to its portfolio of unique, boutique, and historic hotels and resorts that reflect their surrounding community. The brand’s newest addition, situated on the idyllic Crystal Coast, channels the Tar Heel State’s rich maritime culture and highlights the collection’s continued growth in top destinations across the country....more. …[ read more ]

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