Ascend Hotel Collection® is a membership of upscale, independent hotels designed for travelers pursuing distinct experiences in unforgettable surroundings. Ideal for owners seeking operational freedom, Ascend® delivers increased exposure and reservation potential with support from an innovative global lodging leader, Choice Hotels®.

370+

properties open or under construction worldwide

48.6%

total Choice Hotels® proprietary contribution*

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Ascend Highlights

  • First soft brand in the industry
  • Owners get to keep operational and design freedom
  • Gives owners the ability to take advantage of the award winning loyalty program of Choice Hotels, Choice Privileges®
  • Allows access to booking engines and training support provided by Choice Hotels

System Size (open or under development)

US

240

International

134

TOTAL

374

Featured Hotels

Click on a property to learn more

Grand Hilton Head Inn »

Hilton Head Island, South Carolina

Curtiss Hotel »

Buffalo, New York

The Garrison Hotel »

Dover, New Hampshire

Kohea Kai Maui »

Kihei, Hawaii

HTL 587 »

San Francisco, California

The Vue Hotel »

Long Island City, New York

The Volare »

San Clemente, California

Allentown Park Hotel »

Allentown, Pennsylvania

Solstice Hotel »

Erie, Pennsylvania

The Hotel at Sunland Park Casino »

Sunland Park, New Mexico

Gold Miners Inn »

Grass Valley, California

enVision Hotel Boston-Everett »

Everett, Massachusetts

Recent News

July 20, 2020

Over 35 Ascend Hotels Earn Top Rankings For Exceptional Guest Experience

ROCKVILLE, Md., July 8, 2020 — Over 35 properties in the Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels franchised by Choice Hotels International, Inc., have ranked among the top five hotels in their respective markets on Tripadvisor as of July 6, 2020. Ascend offers nearly 315 unique hotels in some of the world’s top travel...more. …[ read more ]

July 20, 2020

Winter The Dolphin’s Beach Club, An Eco-Friendly Hotel, Joins Ascend Hotel Collection

ROCKVILLE, Md., July 6, 2020  — Winter the Dolphin’s Beach Club is now a member of Choice Hotels International, Inc.‘s (NYSE:CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. The marine-themed hotel is located in Clearwater Beach, Florida, where the Gulf of Mexico’s welcoming blue waters make it an ideal destination for guests seeking a beachfront stay. Named after...more. …[ read more ]

July 20, 2020

Ascend Debuts Three Road Trip-Ready Hotels Within Driving Distance Of Major Metro Areas

ROCKVILLE, Md., June 30, 2020  — The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud have recently joined Choice Hotels International, Inc.’s (NYSE: CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. All three hotels are just a few hours’ drive from major U.S. cities and bustling suburbs, making them optimal destinations for guests who are looking to hit...more. …[ read more ]

July 20, 2020

Choice Hotels’ New Advertising Campaign Welcomes Guests As They Hit The Road Again

ROCKVILLE, Md., June 18, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, today unveiled a new, multi-channel, national advertising campaign that speaks directly to travelers who are excited to get back on the road again. More than two-thirds of consumers miss traveling and can’t wait to hit the road, while one in four Americans are...more. …[ read more ]

July 20, 2020

Choice Hotels Announces 2020 ‘Best of Choice’ Award Winners

ROCKVILLE, Md., June 18, 2020 — Choice Hotels International, Inc. (NYSE: CHH) today announced the hotels named as “Best of Choice” award winners. One hotel was selected from each Choice brand for their commitment to superior guest service and operational excellence, and rank among the top properties in Choice Hotels’ portfolio. The properties achieved high performance scores and exceptional...more. …[ read more ]

July 20, 2020

Choice Privileges Announces Stay Twice, Earn A Free Night Promotion To Welcome Guests Returning To Travel This Summer

ROCKVILLE, Md., June 11, 2020  — Choice Privileges, the award-winning loyalty program from Choice Hotels International, Inc. (NYSE: CHH), is offering a Stay Twice, Earn A Free Night promotion for members, designed to make the return to travel even more rewarding as people start to hit the road again. Choice Privileges members who book two separate qualifying stays at participating hotels...more. …[ read more ]

July 20, 2020

Choice Hotels Announces Commitment To Clean Initiative

ROCKVILLE, Md., May 4, 2020 — Building on the existing dedication to cleanliness at its nearly 6,000 franchised hotels in the United States, Choice Hotels International, Inc. (NYSE: CHH) today announced a new initiative: Commitment to Clean. The initiative is Choice Hotels’ holistic approach to supplying franchisees and their employees with the tools they need to help Choice-branded hotels achieve superior levels of...more. …[ read more ]

February 5, 2020

Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program

ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel...more. …[ read more ]

February 5, 2020

Choice Hotels International to Report 2019 Fourth Quarter and Full-Year Results on February 18, 2020

ROCKVILLE, Md., Jan. 29, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, will report its 2019 fourth quarter and full-year earnings results before the market opens on Tuesday, Feb. 18, 2020. The company will also hold a conference call at 10 a.m. Eastern Time that day, during which Patrick Pacious, president and chief executive...more. …[ read more ]

February 5, 2020

Ascend Hotel Collection Achieves Most Franchise Signings In Brand History

ROCKVILLE, Md., Jan. 23, 2020  — The Ascend Hotel Collection closed out the decade with a record-breaking development year in 2019. The brand executed 96 total contracts and added 76 new properties to its global portfolio of resort, historic and boutique hotels. The milestone further cements Ascend’s status as the industry’s largest soft brand, with more than 315...more. …[ read more ]

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