When looking for an investment opportunity that gives more of everything it takes to help you succeed — reservations, property support, marketing, technology, you name it — you’ll find more of what you’re looking for with Choice Hotels®.

More opportunities
to grow.


Your target market is stylish and dialed into smartphone-toting Millennials and connected business travelers. Cambria® Hotels is an ideal brand with market flexibility designed just for these guests. Or if you already have a chic, one-of-a-kind independent hotel, you can take advantage of the benefits that come as a member of the Ascend Hotel Collection® program.


You want a strong brand that everybody recognizes. Comfort Inn® enjoys an amazing 98% brand awareness** and there’s a place for it in every portfolio and just about every market. Having recently introduced major system-wide upgrades, Comfort Inn, along with its sister Comfort Suites®, are seeking growth across the country with an attractive new prototype.


Your guests want brands that deliver value, and so do you. The new construction Sleep Inn® brand offers low development costs with superior performance, the amenities guests look for in longer term stays whether on business or vacation. And for conversion value, count on our highly recognizable Quality® brand or the efficient, focused-service model of Clarion® to stand out in any market.


You want your guests to stay awhile, and so do they. With the midscale, new construction MainStay Suites® you can deliver the amenities guests look for in longer term stays whether on business or vacation. Suburban Extended Stay® is one of the few franchise brands available in the economy segment, making it a compelling new build option.


You’re all about the basics and you want the same in a hotel brand. The easy to operate, iconic Econo Lodge® brand and Rodeway Inn® are familiar to most travelers for their emphasis on value.


The dual brand Sleep Inn® and MainStay Suites® new construction prototype joins two great Choice Hotels® brands together in a single building. With a smart design positioned to capture unique demand segments, this concept is growing fast, appealing to both multi-unit and first-time developers that recognize the attractive ROI potential from the combination of two well-established brands under one roof.


Vacation rental has become one of the fastest growing segments in lodging, with much of the growth coming from guests who have only stayed at hotels in the past. Backed by the power of an award winning loyalty program, field support network and national marketing presence, Vacation Rentals by Choice Hotels® was designed specifically with vacation rental management companies in mind.

Development Incentives


For information on whether incentives are available for your next project please contact your Director of Development.



Choice Hotels is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort.



Choice Hotels is joining with VETFRAN (Veterans Transition Franchise Initiative) and offering an exciting new incentive to Veterans of the US Armed Forces.