When looking for an investment opportunity that gives more of everything it takes to help you succeed — reservations, property support, marketing, technology, you name it — you’ll find more of what you’re looking for with Choice Hotels®.
ENJOY THE EXTRAS
Your target market is stylish and dialed into smartphone-toting Millennials and connected business travelers. Cambria® Hotels is an ideal brand with market flexibility designed just for these guests. Or if you already have a chic, one-of-a-kind independent hotel, you can take advantage of the benefits that come as a member of the Ascend Hotel Collection® program.
REST & REFRESH
You want a strong brand that everybody recognizes. Comfort Inn® enjoys an amazing 99% brand awareness* and there’s a place for it in every portfolio and just about every market. Having recently introduced major system-wide upgrades, Comfort Inn, along with its sister Comfort Suites®, are seeking growth across the country with an attractive new prototype. The new construction Sleep Inn® brand offers low development costs with superior performance, the amenities guests look for in longer term stays whether on business or vacation.
*Source: Millward Brown Choice Hotels Advertising Tracking Study 2018
GET MORE VALUE
Your guests want brands that deliver value, and so do you. And for conversion value, count on our highly recognizable Quality® brand or the efficient, focused-service model of Clarion® to stand out in any market.
And introducing the Clarion Pointe™ brand, a select service franchise that is ideal for owners who want to strategically reposition their limited service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers.
You want your guests to stay awhile, and so do we. Choice is committed to helping developers capitalize on opportunity in the extended stay segment, with three brands available to build. With the midscale, new construction MainStay Suites® you can deliver the amenities guests look for in longer term stays whether on business or vacation. Plus, Suburban Extended Stay® & WoodSpring Suites® are two of the leading franchise brands available in the economy segment, making them compelling new build options.
The dual brand Sleep Inn® and MainStay Suites® new construction prototype joins two great Choice Hotels® brands together in a single building. With a smart design positioned to capture unique demand segments, this concept is growing fast, appealing to both multi-unit and first-time developers that recognize the attractive ROI potential from the combination of two well-established brands under one roof.
We are dedicated to the success of our development franchisees. For this reason, we have an internal Real Estate Acquisitions team focused on finding strong locations for our growing brands. Our team identifies sites for multiple different brands with the primary intent of working with our franchisees. In some cases, Choice will also take the lead to develop one of our hotel brands at a strong site location.
Vacation rental has become one of the fastest growing segments in lodging, with much of the growth coming from guests who have only stayed at hotels in the past. Backed by the power of an award winning loyalty program, field support network and national marketing presence, Vacation Rentals by Choice Hotels® was designed specifically with vacation rental management companies in mind.
You’re not in the hotel business for less. You’re in it for more. So when looking for an investment opportunity that gives you more of everything it takes to help succeed - reservations, property support, marketing, technology, you name it - you’ll find more of what you’re looking for with Choice Hotels®.
For information on whether incentives are available for your next project please contact your Director of Development.
Choice Hotels is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort.