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Introducing a new prototype option by Cambria Hotels. Designed exclusively for secondary and leisure markets, this new growth opportunity features everything the guest needs and nothing they don’t. We call it indulgence without excess. But with a value-engineered build and a streamlined operational model, owners call it maximized performance.

A new way to own Cambria.

Accelerating brand growth into markets developers want to invest and guests want to stay, this new prototype option provides 300+ new locations to build the right-sized hotel for the right market, reducing cost to build and operate the hotel. All while maintaining the sense of space and place, design-forward experience and signature features upscale guests have come to prefer from Cambria.

More options built for you.

  • Smaller key count
  • Value-engineered 56K sq foot design
  • Locally inspired lobby and art inspired packages
  • 20% space reduction in the right places
  • Standard FF&E package
  • Streamlined F&B concept
  • 35% smaller kitchen at ~500 sq ft
  • Expanded marketplace with adult beverage section
  • Significantly less meeting space required
  • Right-sized staffing model with less FTEs required

Always Upscale. Always Cambria.

  • Casually tailored design sensibility
  • Locally inspired custom art & lobby packages
  • Same fit and finish as existing hotels
  • Bar-forward food & beverage concept
  • Spa-inspired bathrooms featuring Bluetooth mirror
  • Outdoor spaces

Cambria Hotels SALES TEAM

Mark Shalala

SVP Upscale

Sonia Egyhazy

VP, Franchise Development

John Lancaster

Vice President, Emerging Markets Franchise Development and Owner Relations


All territories

Kris Crundwell

Director Franchise Development

Tom Duffe

RVP, Franchise Development


District of Columbia, Delaware, Kentucky, Maryland, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Kyle Larsen

RVP, Franchise Development


Idaho, Montana, North Dakota, Oregon, South Dakota, Washington, Wyoming

Scott Lockwood

RVP, Franchise Development


Alaska, Arizona, California (North), California (South), Colorado, Hawaii, Nevada, Utah

Gary Mills

RVP, Franchise Development


Kansas, Nebraska, New Mexico, Oklahoma, Texas (North), Texas (South)

Jere Robinson

RVP, Franchise Development


Iowa, Illinois, Indiana, Minnesota, Missouri, Ohio, Pennsylvania, Wisconsin

Shaun Winters

RVP, Franchise Development


Alabama, Arkansas, Florida, Georgia, Iowa, Louisiana, Mississippi

Let's Grow Together

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