We Choose to Bet on Ourselves

Choice champions those who take this bet: the underdog, the dreamer, the entrepreneur. We’re here for the fresh start, the big break, the belief that tomorrow will be even better than today.

Choice Hotels champions those who take this bet: the underdog, the dreamer, the entrepreneur. We’re here for the fresh start, the big break, the belief that tomorrow will be even better than today. At Choice Hotels, we know that self-determination matters, but that together, we are greater than we are alone. That you can be for yourself without being by yourself. And that the journey — not the destination — is where the big bets are made.

We’re a different kind of hotel company — a hotel company for those who choose to bet on themselves — because that’s who we are, too.