The Clarion Pointe™ brand is a select service franchise that is ideal for owners who want to strategically reposition their limited service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers—a convenient and affordable experience with premium elements in just the right places to help owners optimize RevPAR.


Choice Privileges® Rewards members


System-wide reservations in 2017

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Clarion Pointe hotels offer elevated essentials for a sharper stay to help meet the needs of emerging travelers.

Contemporary Design Touches

Crisp white bedding plus signature murals, reflecting local points of interest, in the lobby, fitness center, and in each guest room.

Curated Food & Beverage

Free premium-branded coffee and tea, as well as nutrient-focused breakfast items. Craft beer and select wines, fresh juices, and small bites are also available for purchase in the marketplace.

On-Demand Connectivity

Guests can stream content from their mobile devices onto 49-inch TVs with casting capabilities and free streaming strength Wi-Fi.

Modern Fitness Essentials

Dedicated space featuring modern cardio equipment, a strength-training station, and a warm-up/cool-down area. Plus, casting capable TVs, enable guests to stream personal, on-demand workouts, from their own devices.

Clarion Pointe Highlights

  • Signature brand identifiers
  • Focused, but flexible design standards
  • Consistent standards across the portfolio
  • Compelling contract terms

Properties Under Development

Clarion Pointe

Medford, Oregon

Clarion Pointe

Gaitlinburg, Tennessee

Clarion Pointe

Florence, Mississippi

Recent News

Choice Hotels Announces 2018 ‘Best of Choice’ Award Winners at 64th Annual Convention

ROCKVILLE, Md., May 3, 2018— Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced its “Best of Choice” award winners last night at the company’s 64th Annual Convention in Las Vegas. …[ read more ]

Choice Hotels to Develop Clarion Hotel in Columbia, Pa.

Rockville, Md. (April 23, 2018) Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, signed an agreement with Cimarron Investments, LLC to develop a unique, new Clarion Hotel in downtown Columbia, Pa. The multiple-story, 60-room property is an adaptive reuse of the town’s historic potato chip factory, preserving much of its original structure. …[ read more ]

Clarion Hotel Brand Reunites Iraq War Veterans in “Meet Me at Clarion” Contest

ROCKVILLE, Md., Nov. 9, 2017  — The Clarion hotel brand awarded the 2017 “Meet Me at Clarion” contest prize to Army veteran Brent Wilsonfrom Chippewa Falls, Wisc. The prize package includes a group getaway to the home of country music, Nashville, Tenn., to attend the Country Music Association Awards. As this year’s winner, Wilson and five friends received a three-night stay and invitation to...more. …[ read more ]

Choice Hotels Continues Robust Development Growth

ROCKVILLE, Md., Jan. 24, 2017 –Choice Hotels International, Inc., one of the world’s leading lodging companies, is expanding with newly developed properties in top markets around the world. The strong RevPAR performance of the company’s brands, coupled with the expansion of programs and services designed to increase franchisee return-on-investment, have helped to fuel an increase...more. …[ read more ]

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