GET TO THE POINTE

The Clarion Pointe™ brand is a select service franchise that is ideal for owners who want to strategically reposition their limited service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers—a convenient and affordable experience with premium elements in just the right places to help owners optimize RevPAR.

40M+

Choice Privileges® Rewards members

$7.6B+

in reservations delivered for all Choice Hotels® brands in 2018

Check Out Clarion Pointe click any thumb

Clarion Pointe Highlights

  • Signature brand identifiers
  • Focused, but flexible design standards
  • Consistent standards across the portfolio
  • Compelling contract terms

System Size (open or under development)

OPEN

2

UNDER
DEVELOPMENT

12

TOTAL

14

Properties Under Development

Click on a property to learn more

Clarion Pointe

Rochester, New York

Clarion Pointe

Sulphur Springs, Texas

Clarion Pointe

Medford, Oregon

Recent News

Choice Hotels International to Report 2019 Second Quarter Results on August 6, 2019

ROCKVILLE, Md., July 8, 2019 — Choice Hotels International, one of the world’s largest lodging franchisors, will report its 2019 second quarter earnings results before the market opens on Tuesday, August 6, 2019. The company will also hold a conference call at 11:30 a.m. Eastern Time, during which Patrick Pacious, president and chief executive officer, and Dominic Dragisich, chief...more. …[ read more ]

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md., June 17, 2019  — Choice Hotels International, Inc. , one of the world’s largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You.” The campaign leverages the consumer truth that “business” can be defined broadly—from meeting with clients to planning a family reunion. A key feature of the...more. …[ read more ]

Choice Hotels Honors Top Franchisees with Premier and “Best Of Choice” Awards at 65th Annual Convention

ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) announced its Premier and “Best of Choice” award winners at the company’s 65th annual convention in Las Vegas. The elite Premier award designations – Premier Legacy, Premier Developer and Premier Hotelier – acknowledged three of the company’s top franchisees from 2018. Each of the winners were recognized for...more. …[ read more ]

Choice Hotels Announces Refreshed Look of Four Midscale Brand Logos

ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) celebrated its 80th anniversary this year and continued midscale leadership by unveiling refreshed logos for Quality Inn, Clarion, Sleep Inn, and MainStay Suites at its 65th annual convention. Amidst the successful transformation of Choice’s flagship Comfort brand and following the recent launch of the Clarion Pointe brand extension,...more. …[ read more ]

Choice Hotels Grows European Footprint with Three New Hotels

ROCKVILLE, Md., April 1, 2019 — Underscoring its continued international expansion, Choice Hotels International, Inc. (NYSE: CHH), announced three new additions to its European portfolio: Hotel Aquarius Venice and V8 Hotel Köln @Motorworld, both members of the Ascend Hotel Collection located in Venice, Italy and Cologne, Germany, respectively, and Quality Hotel Ostrava, the first Quality-branded hotel to open in the Czech Republic. “Growing our global...more. …[ read more ]

Choice Hotels Announces the Opening of the Largest Hotel in its Growing Portfolio

ROCKVILLE, Md., March 21, 2019 — Choice Hotels International, Inc. (NYSE: CHH) is pleased to announce the opening of the largest hotel in its portfolio – the Clarion Hotel The Hub in Oslo, Norway. The hotel offers 810 rooms, unique design, two bars, and a premium rooftop restaurant with stunning views in the heart of Norway's capital city. …[ read more ]

Choice Hotels Announces 2018 ‘Best of Choice’ Award Winners at 64th Annual Convention

ROCKVILLE, Md., May 3, 2018— Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced its “Best of Choice” award winners last night at the company’s 64th Annual Convention in Las Vegas. …[ read more ]

Choice Hotels to Develop Clarion Hotel in Columbia, Pa.

Rockville, Md. (April 23, 2018) Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, signed an agreement with Cimarron Investments, LLC to develop a unique, new Clarion Hotel in downtown Columbia, Pa. The multiple-story, 60-room property is an adaptive reuse of the town’s historic potato chip factory, preserving much of its original structure. …[ read more ]

Clarion Hotel Brand Reunites Iraq War Veterans in “Meet Me at Clarion” Contest

ROCKVILLE, Md., Nov. 9, 2017  — The Clarion hotel brand awarded the 2017 “Meet Me at Clarion” contest prize to Army veteran Brent Wilsonfrom Chippewa Falls, Wisc. The prize package includes a group getaway to the home of country music, Nashville, Tenn., to attend the Country Music Association Awards. As this year’s winner, Wilson and five friends received a three-night stay and invitation to...more. …[ read more ]

Choice Hotels Continues Robust Development Growth

ROCKVILLE, Md., Jan. 24, 2017 –Choice Hotels International, Inc., one of the world’s leading lodging companies, is expanding with newly developed properties in top markets around the world. The strong RevPAR performance of the company’s brands, coupled with the expansion of programs and services designed to increase franchisee return-on-investment, have helped to fuel an increase...more. …[ read more ]

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