GET TO THE POINTE

The Clarion Pointe™ brand is a select service franchise that is ideal for owners who want to strategically reposition their limited service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers—a convenient and affordable experience with premium elements in just the right places to help owners optimize RevPAR.

45M+

Choice Privileges® Rewards members

$7.6B+

in reservations delivered for all Choice Hotels® brands in 2019

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Clarion Pointe Highlights

  • Signature brand identifiers
  • Focused, but flexible design standards
  • Consistent standards across the portfolio
  • Compelling contract terms

System Size (open or under development)

OPEN

6

UNDER
DEVELOPMENT

13

TOTAL

19

Featured Hotels

Click on a property to learn more

Clarion Pointe »

Harrisonburg, Virginia

Clarion Pointe »

Columbus, Georgia

Clarion Pointe »

Sulphur, Texas

Clarion Pointe

Rochester, New York

Clarion Pointe

Sulphur Springs, Texas

Clarion Pointe

Medford, Oregon

Recent News

Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program

ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel...more. …[ read more ]

Choice Hotels International to Report 2019 Fourth Quarter and Full-Year Results on February 18, 2020

ROCKVILLE, Md., Jan. 29, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, will report its 2019 fourth quarter and full-year earnings results before the market opens on Tuesday, Feb. 18, 2020. The company will also hold a conference call at 10 a.m. Eastern Time that day, during which Patrick Pacious, president and chief executive...more. …[ read more ]

Choice Hotels’ Pat Pacious Named One Of 2019’s Best CEOs

ROCKVILLE, Md., Dec. 12, 2019 — As he begins his third year at the company’s helm, President and CEO Pat Pacious has been named one of 2019’s Best CEOs of large companies by Comparably, a workplace culture and compensation monitoring site. On the day the honor was announced, Choice Hotels’ stock price reached an all-time high, surpassing $100 per share for the...more. …[ read more ]

Choice Hotels and Operation Homefront Join Forces for a Second Consecutive Year to Serve America’s Military Families

GAITHERSBURG, Md., Nov. 7, 2019 — Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families, and  Choice Hotels launched the second year of their partnership with the debut of the “Choice Salutes” campaign. Kicking off today, the campaign will run throughout Veteran’s Day weekend as the two organizations will be...more. …[ read more ]

Choice Hotels Awards Franchise Business Owners $25,000 To Help Their Local Communities

ROCKVILLE, Md., Sept. 11, 2019 — Choice Hotels, one of the world’s largest hotel franchisors, today announced the recipients of the “Your Community. Your Choice. Choice Hotels Local Business Grant Program.” The program underscores Choice’s historic commitment to local businesses while recognizing and empowering hotel owners who make a positive difference in their communities. Five standout, Choice-branded hotels...more. …[ read more ]

Choice Privileges Brings Back Member-Favorite Promotion For Fall Travel

ROCKVILLE, Md., Aug. 26, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is bringing back its “One Stay. Two Stays. Free Stay.” member promotion. Starting August 28, Choice Privileges guests who book two separate qualifying stays — and check-in between Sept. 4 and Nov. 8 — will earn enough points for a free night that can be redeemed...more. …[ read more ]

Choice Privileges Recognized As A Leading Travel Rewards Program by U.S. News & World Report

ROCKVILLE, Md., Aug. 7, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, has once again been honored by U.S. News & World Report as one of the Best Hotel Rewards Programs for 2019-20. Each year, the publication evaluates hotel loyalty programs to determine which programs, providers, and locations offer travelers the most value. This latest accolade marks...more. …[ read more ]

Choice Hotels International to Report 2019 Second Quarter Results on August 6, 2019

ROCKVILLE, Md., July 8, 2019 — Choice Hotels International, one of the world’s largest lodging franchisors, will report its 2019 second quarter earnings results before the market opens on Tuesday, August 6, 2019. The company will also hold a conference call at 11:30 a.m. Eastern Time, during which Patrick Pacious, president and chief executive officer, and Dominic Dragisich, chief...more. …[ read more ]

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md., June 17, 2019  — Choice Hotels International, Inc. , one of the world’s largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You.” The campaign leverages the consumer truth that “business” can be defined broadly—from meeting with clients to planning a family reunion. A key feature of the...more. …[ read more ]

Choice Hotels Honors Top Franchisees with Premier and “Best Of Choice” Awards at 65th Annual Convention

ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) announced its Premier and “Best of Choice” award winners at the company’s 65th annual convention in Las Vegas. The elite Premier award designations – Premier Legacy, Premier Developer and Premier Hotelier – acknowledged three of the company’s top franchisees from 2018. Each of the winners were recognized for...more. …[ read more ]

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