Rested. Set. Go.®
You want a strong brand that everybody recognizes. Comfort Inn® enjoys an amazing 98% brand awareness*, and there’s a place for it, and sister Comfort Suites®, in every portfolio. Having recently introduced major product and guest experience upgrades, the Comfort® brand hotels are ready for growth in just about every market with an attractive prototype.
properties open or under development worldwide
of revenue generated through
Choice Hotels® marketing channels**
Check Out Comfort
- Segment trailblazer that has grown to an iconic global brand
- All time high in guest satisfaction
- Strong financial performance driven by CHI/franchisee investment
System Size (open or under development)
*Source: Millward Brown Advertising Tacking Study 2016. Millward Brown is a global marketing research firm specializing in advertising, marketing communications, and brand equity research.
**Source: See Comfort Franchise Disclosure Document dated April 1, 2017, as amended October 1, 2017, Item 19. For the 1,034 hotels included in this sample, 619 hotels or 59.9% met or exceeded this amount. This amount includes Comfort Inn, Comfort Inn & Suites & Comfort Suites hotels included in the performance sample. INDIVIDUAL RESULTS MAY VARY PER PROPERTY.
Comfort Brand Hotels Continue Weekly Hotel Openings And Successful Transformation with its Truly Yours Prototype
ROCKVILLE, Md., Oct. 24, 2017– The Comfort hotel brand continues to showcase category dominance in the upper midscale lodging segment through aggressive growth and implementation of the brand’s Move to Modern initiative. With 10 new hotel openings in the last three months, the brand is on track to successfully execute its strategy of opening one...more. …[ read more ]
Asian American Hotelier First Customer For New Choice CEO
PATRICK PACIOUS KNOWS which side of Choice Hotels International’s bread is buttered. Asian Americans hold most of the franchisers’ brand licenses. So, it is fitting that Pacious marked his first day as CEO of Choice today by signing two franchise deals with a member of the Indian American hotelier community. …[ read more ]
Comfort Brand Hotels Continue Category Dominance with Hotel Openings and Strongest Pipeline in History
ROCKVILLE, Md.,– The Comfort hotel brand is experiencing a record-setting pipeline while successfully executing on the brand’s growth strategy to open one hotel per week in 2017. Developer interest in the brand remains strong due to the Comfort brand’s appealing prototype, category-leading results, and the proven leadership in the upper midscale segment of Choice Hotels...more. …[ read more ]
Choice Hotels Continues Robust Development Growth
ROCKVILLE, Md., Jan. 24, 2017 –Choice Hotels International, Inc., one of the world’s leading lodging companies, is expanding with newly developed properties in top markets around the world. The strong RevPAR performance of the company’s brands, coupled with the expansion of programs and services designed to increase franchisee return-on-investment, have helped to fuel an increase...more. …[ read more ]