There’s never been a better time to build. There’s never been a better time to invest in the Comfort® brand.
At the heart of the Comfort brand is a commitment to enabling our owners’ success. So we’ve invested in ourselves, because when we’re at our best then you can be, too. And with four years of performance gains and consistently high guest satisfaction–we know it’s paying off.

99%

brand awareness*

64.2%

of revenue generated through
Choice Hotels® proprietary channels**

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Comfort Highlights

  • Flexible prototype with three product types and a design that works in any market
  • $2.5B strategic investment in the brand yielding strong financial performance
  • Refreshed guest experience from Welcome to Goodbye, yielding consistently high guest satisfaction
  • Comfort is the largest 100% smoke-free hotel brand in North America

System Size (open or under development)

US

1,892

International

530

TOTAL

2,422

Featured Hotels

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Recent News

Choice Hotels and Operation Homefront Join Forces for a Second Consecutive Year to Serve America’s Military Families

GAITHERSBURG, Md., Nov. 7, 2019 — Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families, and  Choice Hotels launched the second year of their partnership with the debut of the “Choice Salutes” campaign. Kicking off today, the campaign will run throughout Veteran’s Day weekend as the two organizations will be...more. …[ read more ]

Choice Hotels Expands Presence in Japan with More than 30 New Hotels Expected to Open by 2033

ROCKVILLE, Md., Oct. 17, 2019 — Choice Hotels International, Inc. has signed a 10-year extension of its existing master franchising agreement with Choice Hotels Japan and expects to open more than 30 new Comfort hotels in the market by 2033. Choice Hotels Japan has been the exclusive franchisor of the Comfort brand in the country since 2003...more. …[ read more ]

Three Choice Brands Open Hotels On The Same Sarasota Campus

ROCKVILLE, Md., Oct. 16, 2019 — Comfort hotels, welcomed a newly constructed Comfort Inn & Suites in Sarasota, Florida, as the brand continues to execute its strategy of opening more than one hotel per week this year. Situated at 5985 Brookhill Blvd., the hotel is opening adjacent to a recently built Sleep Inn and MainStay Suites dual-brand property on the same lot. The Sarasota campus is just...more. …[ read more ]

The New Comfort Debuts 500th Hotel With Refreshed Branding

ROCKVILLE, Md., Oct. 7, 2019 — The Comfort hotel brand reached a milestone in its transformation journey with the opening of the 500th hotel featuring the new logo in Dalton, Georgia. More than 1,000 hotels in Comfort’s domestic system have now completed interior renovations with updated guestrooms and refreshed public spaces, and nearly one-third of the brand now reflects its...more. …[ read more ]

Choice Hotels Awards Franchise Business Owners $25,000 To Help Their Local Communities

ROCKVILLE, Md., Sept. 11, 2019 — Choice Hotels, one of the world’s largest hotel franchisors, today announced the recipients of the “Your Community. Your Choice. Choice Hotels Local Business Grant Program.” The program underscores Choice’s historic commitment to local businesses while recognizing and empowering hotel owners who make a positive difference in their communities. Five standout, Choice-branded hotels...more. …[ read more ]

Choice Privileges Brings Back Member-Favorite Promotion For Fall Travel

ROCKVILLE, Md., Aug. 26, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is bringing back its “One Stay. Two Stays. Free Stay.” member promotion. Starting August 28, Choice Privileges guests who book two separate qualifying stays — and check-in between Sept. 4 and Nov. 8 — will earn enough points for a free night that can be redeemed...more. …[ read more ]

Choice Privileges Recognized As A Leading Travel Rewards Program by U.S. News & World Report

ROCKVILLE, Md., Aug. 7, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, has once again been honored by U.S. News & World Report as one of the Best Hotel Rewards Programs for 2019-20. Each year, the publication evaluates hotel loyalty programs to determine which programs, providers, and locations offer travelers the most value. This latest accolade marks...more. …[ read more ]

Comfort On Pace To Open More Than One Hotel Per Week In 2019

ROCKVILLE, Md., July 31, 2019 — The Comfort hotels brand, franchised by Choice Hotels welcomed a new Comfort Suites just outside of Columbus, Ohio, as it announced that the brand is on pace to open more than one hotel per week this year.   The newly constructed, four-story, 84-room Comfort Suites Marysville Columbus – Northwest is the latest to open as part of the brand’s multi-year...more. …[ read more ]

Choice Hotels International to Report 2019 Second Quarter Results on August 6, 2019

ROCKVILLE, Md., July 8, 2019 — Choice Hotels International, one of the world’s largest lodging franchisors, will report its 2019 second quarter earnings results before the market opens on Tuesday, August 6, 2019. The company will also hold a conference call at 11:30 a.m. Eastern Time, during which Patrick Pacious, president and chief executive officer, and Dominic Dragisich, chief...more. …[ read more ]

The Rise Of The ‘Work Family’: New Survey Says 60% Of People Would Sacrifice A Raise To Work With Colleagues They Like

ROCKVILLE, Md., June 18, 2019 — Nine in 10 Americans surveyed have a “work family” and, as a result, feel happier. They also agree that traveling with colleagues enables them to connect on a personal level. To celebrate the importance of positive workplace relationships strengthened by business travel, Comfort has launched the Comfort Hotels Ultimate Work Family Trip Contest where, throughout summer...more. …[ read more ]

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