There’s never been a better time to build. There’s never been a better time to invest in the Comfort® brand.
At the heart of the Comfort brand is a commitment to enabling our owners’ success. So we’ve invested in ourselves, because when we’re at our best then you can be, too. And with four years of performance gains and consistently high guest satisfaction–we know it’s paying off.

96%

brand awareness*

66.3%

of revenue generated through
Choice Hotels® proprietary channels**

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Comfort Highlights

  • Rapid growth — opening an average of more than one hotel per week in 2019
  • Strong pipeline — 80% new construction
  • Flexible prototype with three product types and a design that works in any market
  • $2.5B strategic investment in the brand yielding strong financial performance***

System Size (open or under development)

US

1,894

International

503

TOTAL

2,397

Featured Hotels

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Recent News

Choice Hotels’ Emerging Markets Team Signs Largest Minority Multi-Unit Franchise Agreement In Program History

ROCKVILLE, Md., Oct. 6, 2020  —  Choice Hotels’ one-of-a-kind emerging markets franchise development program has awarded a contract to Fredric Washington to develop six hotels. This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history. “Choice Hotels has a longstanding, deep commitment to diversity, equity and inclusion, and...more. …[ read more ]

Choice Hotels’ New Advertising Campaign Welcomes Guests As They Hit The Road Again

ROCKVILLE, Md., June 18, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, today unveiled a new, multi-channel, national advertising campaign that speaks directly to travelers who are excited to get back on the road again. More than two-thirds of consumers miss traveling and can’t wait to hit the road, while one in four Americans are...more. …[ read more ]

Choice Hotels Announces 2020 ‘Best of Choice’ Award Winners

ROCKVILLE, Md., June 18, 2020 — Choice Hotels International, Inc. (NYSE: CHH) today announced the hotels named as “Best of Choice” award winners. One hotel was selected from each Choice brand for their commitment to superior guest service and operational excellence, and rank among the top properties in Choice Hotels’ portfolio. The properties achieved high performance scores and exceptional...more. …[ read more ]

Choice Privileges Announces Stay Twice, Earn A Free Night Promotion To Welcome Guests Returning To Travel This Summer

ROCKVILLE, Md., June 11, 2020  — Choice Privileges, the award-winning loyalty program from Choice Hotels International, Inc. (NYSE: CHH), is offering a Stay Twice, Earn A Free Night promotion for members, designed to make the return to travel even more rewarding as people start to hit the road again. Choice Privileges members who book two separate qualifying stays at participating hotels...more. …[ read more ]

Choice Hotels Announces Commitment To Clean Initiative

ROCKVILLE, Md., May 4, 2020 — Building on the existing dedication to cleanliness at its nearly 6,000 franchised hotels in the United States, Choice Hotels International, Inc. (NYSE: CHH) today announced a new initiative: Commitment to Clean. The initiative is Choice Hotels’ holistic approach to supplying franchisees and their employees with the tools they need to help Choice-branded hotels achieve superior levels of...more. …[ read more ]

Comfort Hotels Continues Expansion In Key Markets With Austin And San Antonio Openings

ROCKVILLE, Md., Feb. 12, 2020 — Comfort hotels continues to expand in major markets across the country with the opening of hotels in Austin and San Antonio, Texas. The newly built Comfort Suites in Cedar Park, Texas, just outside of Austin, and Comfort Suites in San Antonio are the latest to open as part of the brand’s multiyear transformation, featuring modern rooms and public spaces, as...more. …[ read more ]

Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program

ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel...more. …[ read more ]

Comfort Delivers On Plan To Open More Than One Hotel Per Week In 2019

ROCKVILLE, Md., Jan. 30, 2020 — Comfort hotels has delivered on its plan to open more than one hotel per week in 2019.  In addition, over one-third of openings were in the western US, which is a major focus of the brand’s development strategy. Choice’s flagship, upper-midscale brand now has over 2,100 hotels across the globe, with recent openings...more. …[ read more ]

Choice Hotels International to Report 2019 Fourth Quarter and Full-Year Results on February 18, 2020

ROCKVILLE, Md., Jan. 29, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, will report its 2019 fourth quarter and full-year earnings results before the market opens on Tuesday, Feb. 18, 2020. The company will also hold a conference call at 10 a.m. Eastern Time that day, during which Patrick Pacious, president and chief executive...more. …[ read more ]

Choice Hotels’ Pat Pacious Named One Of 2019’s Best CEOs

ROCKVILLE, Md., Dec. 12, 2019 — As he begins his third year at the company’s helm, President and CEO Pat Pacious has been named one of 2019’s Best CEOs of large companies by Comparably, a workplace culture and compensation monitoring site. On the day the honor was announced, Choice Hotels’ stock price reached an all-time high, surpassing $100 per share for the...more. …[ read more ]

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