There’s never been a better time to build. There’s never been a better time to invest in the Comfort® brand.
At the heart of the Comfort brand is a commitment to enabling our owners’ success. So we’ve invested in ourselves, because when we’re at our best then you can be, too. And with four years of performance gains and consistently high guest satisfaction–we know it’s paying off.

99%

brand awareness*

64.2%

of revenue generated through
Choice Hotels® proprietary channels**

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Comfort Highlights

  • Flexible prototype with three product types and a design that works in any market
  • $2.5B strategic investment in the brand yielding strong financial performance
  • Refreshed guest experience from Welcome to Goodbye, yielding consistently high guest satisfaction
  • Comfort is the largest 100% smoke-free hotel brand in North America

System Size (open or under development)

US

1,892

International

530

TOTAL

2,422

Featured Hotels

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Recent News

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md., June 17, 2019  — Choice Hotels International, Inc. , one of the world’s largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You.” The campaign leverages the consumer truth that “business” can be defined broadly—from meeting with clients to planning a family reunion. A key feature of the...more. …[ read more ]

Comfort Continues Expansion in Key Markets With Two New York Openings

ROCKVILLE, Md., May 29, 2019  — Comfort hotels continues its nationwide expansion with the opening of two hotels in Brooklyn and Long Island City, N.Y. The newly built hotels are the latest to open as part of the brand’s multi-year transformation, featuring updated room and public space designs, as well as the new Comfort logo. The Comfort brand has more than...more. …[ read more ]

Choice Hotels Honors Top Franchisees with Premier and “Best Of Choice” Awards at 65th Annual Convention

ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) announced its Premier and “Best of Choice” award winners at the company’s 65th annual convention in Las Vegas. The elite Premier award designations – Premier Legacy, Premier Developer and Premier Hotelier – acknowledged three of the company’s top franchisees from 2018. Each of the winners were recognized for...more. …[ read more ]

Six New Franchise Agreements With Organizations Led By African-American Women Expand Choice Hotels’ Owner Base

ROCKVILLE, Md., April 18, 2019 — Businesses owned by women of color grew three times faster than other women-owned businesses in the United States last year, yet it is estimated by the National Association of Black Hotel Owners, Operators and Developers (NABHOOD) that less than one percent of hotels are owned by African-American women. Choice Hotels International, Inc.’s (NYSE: CHH) one-of-a-kind...more. …[ read more ]

Comfort Hotels Continues Expansion as Transformation Advances

ROCKVILLE, Md., March 20, 2019 — The Comfort hotels brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), continues its United States expansion with seven hotels already opening this year from coast to coast. These hotels are the latest to showcase the new Comfort logo, unveiled last May as a capstone to the brand’s multi-year transformation. More than 700 Comfort hotels...more. …[ read more ]

Comfort Brand Caps 2018 with Transformation Progress and Development Growth

ROCKVILLE, Md., Jan. 28, 2019  — The Comfort brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), continues to advance its transformation with over 700 properties certified Move to Modern, 450 hotels in the process of obtaining new signage, and more than 170 hotels having installed new signs. In addition, Choice awarded close to 120 Comfort brand franchise agreements...more. …[ read more ]

Choice Hotels Announces 2018 ‘Best of Choice’ Award Winners at 64th Annual Convention

ROCKVILLE, Md., May 3, 2018— Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced its “Best of Choice” award winners last night at the company’s 64th Annual Convention in Las Vegas. …[ read more ]

Comfort Brand Unveils New Logo: New Look Symbolizes the Brand’s Bold Transformation

ROCKVILLE, Md., May 2, 2018 — The Comfort brand revealed a new logo today to thousands of franchisees at Choice Hotels’ annual convention. The unveiling marks an important milestone for the brand which has been experiencing a renaissance since committing to change seven years ago. …[ read more ]

Comfort Brand Renaissance Results In Significant Growth: Brand transformation continues to build pipeline with 80 percent new construction

ROCKVILLE, Md.– Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, has continued to transform the Comfort brand through bold moves and substantial investment. The Comfort brand plans to again open more than one hotel per week in 2018 with a pipeline of nearly 300 properties, 80 percent of which are new...more. …[ read more ]

Comfort Hotel Brand Successfully Opens More Than One Hotel Per Week in 2017: Strong 2017 Highlighted by Robust Growth, Pipeline and Brand Evolution

ROCKVILLE, Md., Jan. 17, 2018— A proven leader in the upper midscale lodging segment, the iconic Comfort Hotel brand finished 2017 by opening 58 hotels and increasing the pipeline to nearly 300, one of the largest in its history. Franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, the new Comfort hotels...more. …[ read more ]

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