There’s never been a better time to build. There’s never been a better time to invest in the Comfort® brand.
At the heart of the Comfort brand is a commitment to enabling our owners’ success. So we’ve invested in ourselves, because when we’re at our best then you can be, too. And with four years of performance gains and consistently high guest satisfaction–we know it’s paying off.

96%

brand awareness*

66.3%

of revenue generated through
Choice Hotels® proprietary channels**

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Comfort Highlights

  • Rapid growth — opening an average of more than one hotel per week in 2019
  • Strong pipeline — 80% new construction
  • Flexible prototype with three product types and a design that works in any market
  • $2.5B strategic investment in the brand yielding strong financial performance***

System Size (open or under development)

US

1,894

International

503

TOTAL

2,397

Featured Hotels

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Recent News

Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program

ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel...more. …[ read more ]

Comfort Delivers On Plan To Open More Than One Hotel Per Week In 2019

ROCKVILLE, Md., Jan. 30, 2020 — Comfort hotels has delivered on its plan to open more than one hotel per week in 2019.  In addition, over one-third of openings were in the western US, which is a major focus of the brand’s development strategy. Choice’s flagship, upper-midscale brand now has over 2,100 hotels across the globe, with recent openings...more. …[ read more ]

Choice Hotels International to Report 2019 Fourth Quarter and Full-Year Results on February 18, 2020

ROCKVILLE, Md., Jan. 29, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, will report its 2019 fourth quarter and full-year earnings results before the market opens on Tuesday, Feb. 18, 2020. The company will also hold a conference call at 10 a.m. Eastern Time that day, during which Patrick Pacious, president and chief executive...more. …[ read more ]

Choice Hotels’ Pat Pacious Named One Of 2019’s Best CEOs

ROCKVILLE, Md., Dec. 12, 2019 — As he begins his third year at the company’s helm, President and CEO Pat Pacious has been named one of 2019’s Best CEOs of large companies by Comparably, a workplace culture and compensation monitoring site. On the day the honor was announced, Choice Hotels’ stock price reached an all-time high, surpassing $100 per share for the...more. …[ read more ]

Choice Hotels and Operation Homefront Join Forces for a Second Consecutive Year to Serve America’s Military Families

GAITHERSBURG, Md., Nov. 7, 2019 — Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families, and  Choice Hotels launched the second year of their partnership with the debut of the “Choice Salutes” campaign. Kicking off today, the campaign will run throughout Veteran’s Day weekend as the two organizations will be...more. …[ read more ]

Choice Hotels Expands Presence in Japan with More than 30 New Hotels Expected to Open by 2033

ROCKVILLE, Md., Oct. 17, 2019 — Choice Hotels International, Inc. has signed a 10-year extension of its existing master franchising agreement with Choice Hotels Japan and expects to open more than 30 new Comfort hotels in the market by 2033. Choice Hotels Japan has been the exclusive franchisor of the Comfort brand in the country since 2003...more. …[ read more ]

Three Choice Brands Open Hotels On The Same Sarasota Campus

ROCKVILLE, Md., Oct. 16, 2019 — Comfort hotels, welcomed a newly constructed Comfort Inn & Suites in Sarasota, Florida, as the brand continues to execute its strategy of opening more than one hotel per week this year. Situated at 5985 Brookhill Blvd., the hotel is opening adjacent to a recently built Sleep Inn and MainStay Suites dual-brand property on the same lot. The Sarasota campus is just...more. …[ read more ]

The New Comfort Debuts 500th Hotel With Refreshed Branding

ROCKVILLE, Md., Oct. 7, 2019 — The Comfort hotel brand reached a milestone in its transformation journey with the opening of the 500th hotel featuring the new logo in Dalton, Georgia. More than 1,000 hotels in Comfort’s domestic system have now completed interior renovations with updated guestrooms and refreshed public spaces, and nearly one-third of the brand now reflects its...more. …[ read more ]

Choice Hotels Awards Franchise Business Owners $25,000 To Help Their Local Communities

ROCKVILLE, Md., Sept. 11, 2019 — Choice Hotels, one of the world’s largest hotel franchisors, today announced the recipients of the “Your Community. Your Choice. Choice Hotels Local Business Grant Program.” The program underscores Choice’s historic commitment to local businesses while recognizing and empowering hotel owners who make a positive difference in their communities. Five standout, Choice-branded hotels...more. …[ read more ]

Choice Privileges Brings Back Member-Favorite Promotion For Fall Travel

ROCKVILLE, Md., Aug. 26, 2019 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is bringing back its “One Stay. Two Stays. Free Stay.” member promotion. Starting August 28, Choice Privileges guests who book two separate qualifying stays — and check-in between Sept. 4 and Nov. 8 — will earn enough points for a free night that can be redeemed...more. …[ read more ]

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