Build for Tomorrow. Build Comfort®.
At the heart of the Comfort brand is a commitment to enabling our owners’ success. We continually invest in ourselves, because when we’re at our best then you can be, too. The launch of the Comfort Rise & Shine prototype further solidifies the brand's leadership position in the upper midscale segment and positions Comfort for future growth and competitive outperformance.
pipeline comprised of ~80% New Construction
of revenue generated through
Choice Hotels® proprietary channels**
Check Out Comfort
Comfort Rise & Shine™ Prototype Highlights
- Optimized footprint: Efficient square footage and cost-effective finishes to maintain the Comfort brand’s operating advantage
- Innovative functionality: Inviting outdoor patio and flexible meeting room/breakfast seating provide the multi-functional spaces you need to drive additional revenue and experiences that keep guests coming back
- Three fresh color schemes: City, Sea and Sun colorways offer broad appeal and enhanced options for customization
- The strength of an iconic brand: Near universal brand awareness and consistently high guest satisfaction
System Size (open or under development)
*Source: Full Year 2019 for Comfort Inn brand. Choice Hotels Advertising Tracking Study conducted by Millward Brown.
**Source: See Comfort Franchise Disclosure Document dated April 1, 2020, Item 19. For the 1,241 hotels that were included in the sample, 677 hotels or 55% met or exceeded the Total Choice Proprietary Contribution presented. INDIVIDUAL RESULTS MAY VARY.
***Source: Smith Travel Research.
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Choice Hotels Reveals Next Milestone For Flagship Brand: The Comfort® Rise & Shine™ Prototype
ROCKVILLE, Md., March 25, 2021 — Choice Hotels today unveiled the new Comfort Rise & Shine prototype as the next milestone for its flagship, upper-midscale brand. The prototype celebrates the successes of the iconic brand as Comfort marks its 40th anniversary this year, and positions the brand for continued performance and system growth. The first new construction Rise &...more. …[ read more ]
Choice Hotels Continues Focus On Increasing Diversity Across Hospitality Industry By Creating One-Of-A-Kind “Choice Hotels Owners African American Alliance”
ROCKVILLE, Md., Dec. 9, 2020 – Part of the company’s longstanding commitment to diversity, Choice Hotels International, Inc. (NYSE: CHH) announces the creation of the Choice Hotels Owners African American Alliance (CHOAAA). As the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers, CHOAAA will provide ongoing representation, support and advocacy for these underrepresented entrepreneurs. “The...more. …[ read more ]
Choice Hotels’ Emerging Markets Team Signs Largest Minority Multi-Unit Franchise Agreement In Program History
ROCKVILLE, Md., Oct. 6, 2020 — Choice Hotels’ one-of-a-kind emerging markets franchise development program has awarded a contract to Fredric Washington to develop six hotels. This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history. “Choice Hotels has a longstanding, deep commitment to diversity, equity and inclusion, and...more. …[ read more ]
Choice Hotels’ New Advertising Campaign Welcomes Guests As They Hit The Road Again
ROCKVILLE, Md., June 18, 2020 — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, today unveiled a new, multi-channel, national advertising campaign that speaks directly to travelers who are excited to get back on the road again. More than two-thirds of consumers miss traveling and can’t wait to hit the road, while one in four Americans are...more. …[ read more ]
Choice Hotels Announces 2020 ‘Best of Choice’ Award Winners
ROCKVILLE, Md., June 18, 2020 — Choice Hotels International, Inc. (NYSE: CHH) today announced the hotels named as “Best of Choice” award winners. One hotel was selected from each Choice brand for their commitment to superior guest service and operational excellence, and rank among the top properties in Choice Hotels’ portfolio. The properties achieved high performance scores and exceptional...more. …[ read more ]
Choice Privileges Announces Stay Twice, Earn A Free Night Promotion To Welcome Guests Returning To Travel This Summer
ROCKVILLE, Md., June 11, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels International, Inc. (NYSE: CHH), is offering a Stay Twice, Earn A Free Night promotion for members, designed to make the return to travel even more rewarding as people start to hit the road again. Choice Privileges members who book two separate qualifying stays at participating hotels...more. …[ read more ]
Choice Hotels Announces Commitment To Clean Initiative
ROCKVILLE, Md., May 4, 2020 — Building on the existing dedication to cleanliness at its nearly 6,000 franchised hotels in the United States, Choice Hotels International, Inc. (NYSE: CHH) today announced a new initiative: Commitment to Clean. The initiative is Choice Hotels’ holistic approach to supplying franchisees and their employees with the tools they need to help Choice-branded hotels achieve superior levels of...more. …[ read more ]
Comfort Hotels Continues Expansion In Key Markets With Austin And San Antonio Openings
ROCKVILLE, Md., Feb. 12, 2020 — Comfort hotels continues to expand in major markets across the country with the opening of hotels in Austin and San Antonio, Texas. The newly built Comfort Suites in Cedar Park, Texas, just outside of Austin, and Comfort Suites in San Antonio are the latest to open as part of the brand’s multiyear transformation, featuring modern rooms and public spaces, as...more. …[ read more ]
Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program
ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel...more. …[ read more ]
Comfort Delivers On Plan To Open More Than One Hotel Per Week In 2019
ROCKVILLE, Md., Jan. 30, 2020 — Comfort hotels has delivered on its plan to open more than one hotel per week in 2019. In addition, over one-third of openings were in the western US, which is a major focus of the brand’s development strategy. Choice’s flagship, upper-midscale brand now has over 2,100 hotels across the globe, with recent openings...more. …[ read more ]