Choice Hotels Diversity Ownership Initiative
Choice Hotels International is committed to achieving greater diversity in the lodging industry and has a long history of creating and supporting a diverse franchisee base.
For over 20 years, our emerging markets team has been dedicated to making small business ownership a reality for underrepresented minority and veteran entrepreneurs. Since the program began, Choice has awarded and financially supported nearly 300 emerging markets franchise agreements.
A Commitment to Diversity Initiatives
HERtels is designed by women, for women. The program emboldens women to move confidently and overcome barriers while enhancing economic opportunities.
Diversity Incentive Programs
Our industry-leading Diversity Incentive Programs are designed to provide additional financial resources to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.
Choice Hotels® has substantial incentive programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. These incentives are available for a variety of hotel projects and are subject to eligibility and program terms and conditions.
John Lancaster
Vice President, Emerging Markets Franchise Development and Owner Relations
Jacquelyn Peterson
Director, Emerging Markets
Focus
Women | American Veterans
Marcus Thomas
Director, Emerging Markets
Focus
Black/African American | Native American
Alexander Montoya-Valdez
Director, Emerging Markets
Focus
Hispanic/Latino Americans
Ready to start your next development or conversion project with Choice Hotels?
Great! Us too.
To get started, please provide a few items of information below. Our team looks forward to speaking with you about your vision for your hotel project.
NEWS & HIGHLIGHTS
Choice Hotels Recognized Among Top Franchises for Diversity, Equity, and Inclusion by Entrepreneur
ROCKVILLE, Md., Aug. 18, 2022 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH) has been recognized as a top franchise for Diversity, Equity and Inclusion…
Learn moreThe enhanced initiative addresses industry-wide barriers to entry while building on the company’s commitment to fostering a diverse owner base…
Learn moreLodging franchisor continues commitment to increasing diversity across hospitality industry  …
Learn moreROCKVILLE, Md. and RALEIGH, N.C., Dec. 16, 2021 /PRNewswire/ — Building on the company’s commitments to increasing diversity across the…
Learn moreNew Owners’ Council to Further Representation, Support and Advocacy for Black and African American Hoteliers ROCKVILLE, Md., Dec. 9, 2020…
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