Choice Hotels Diversity Ownership Initiative

Choice Hotels International® is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented minority owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort.
Our industry-leading Diversity Incentive Programs are designed to provide additional financial resources to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.

Diversity Incentive Programs:

Choice Hotels® has substantial Incentive Programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. By taking advantage of our incentives, you will only just begin to experience how committed we are to diversifying our system. These incentives are available for New Construction, Conversion, and Relicensing hotel projects, subject to eligibility and program terms and conditions.

Standard Incentive

For new construction or converted midscale and economy brand hotels. When you select your hotel brand, if it is a Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Ascend Hotel Collection®, Clarion®, Clarion Pointe®, MainStay Suites®, Everhome Suites, WoodSpring Suites® or Suburban® hotel, you may qualify to receive $1,500 per room up to $125,000 total; and $750 per room, up to $50,000 total, for Econo Lodge® and Rodeway Inn® properties. If you open a Cambria® Hotel, you may qualify to receive up to $200,000.*

Ready to start your next development or conversion project with Choice Hotels?

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