Choice Hotels Diversity Ownership Initiative

Choice Hotels International is committed to achieving greater diversity in the lodging industry and has a long history of creating and supporting a diverse franchisee base.

For over 20 years, our emerging markets team has been dedicated to making small business ownership a reality for underrepresented minority and veteran entrepreneurs. Since the program began, Choice has awarded and financially supported nearly 300 emerging markets franchise agreements.

Diversity Incentive Programs

Our industry-leading Diversity Incentive Programs are designed to provide additional financial resources to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.

Choice Hotels® has substantial incentive programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. These incentives are available for a variety of hotel projects and are subject to eligibility and program terms and conditions.

Standard Incentive

You may qualify to receive up to $350,000 when you franchise with:

You may qualify to receive $2,500 per room up to $250,000 total when you franchise with:

You may qualify to receive $1,000 per room, up to $75,000 total when you franchise with:

*For details, see the applicable brand Franchise Disclosure Document.

John Lancaster

John Lancaster

Vice President, Emerging Markets Franchise Development and Owner Relations

Jacquelyn Peterson

Jacquelyn Peterson

Director, Emerging Markets

Focus

Women | Veterans

Marcus Thomas

Marcus Thomas

Director, Emerging Markets

Focus

African American | Hispanic | Native American

Ready to start your next development or conversion project with Choice Hotels?

Great! Us too.

To get started, please provide a few items of information below. Our team looks forward to speaking with you about your vision for your hotel project.

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NEWS & HIGHLIGHTS

Choice Hotels Advances Franchising Opportunities For Women Entrepreneurs With Newly Enhanced ‘HERtels By Choice’ Program

The enhanced initiative addresses industry-wide barriers to entry while building on the company’s commitment to fostering a diverse owner base…

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Choice Hotels Announces Two New Leaders To Help Fuel Small Business Ownership In Underrepresented Communities

Lodging franchisor continues commitment to increasing diversity across hospitality industry  …

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Choice Hotels and Concord Hospitality Introduce Hospitality Management Training Program for Students Attending Historically Black Colleges and Universities

ROCKVILLE, Md. and RALEIGH, N.C., Dec. 16, 2021 /PRNewswire/ — Building on the company’s commitments to increasing diversity across the…

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Choice Hotels Continues Focus On Increasing Diversity Across Hospitality Industry By Creating One-Of-A-Kind “Choice Hotels Owners African American Alliance”

New Owners’ Council to Further Representation, Support and Advocacy for Black and African American Hoteliers ROCKVILLE, Md., Dec. 9, 2020…

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Choice Hotels Continues Commitment To Diversity And Female Hotel Ownership With Expansion Of Emerging Markets Franchise Development Program

ROCKVILLE, Md., Aug. 20, 2021 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH) announces the expansion of its emerging markets…

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