Hotels with Staying Power

Choice Hotels is always looking at what’s new and next, and thinking about where it makes sense for us to compete. While others are just now entering the extended stay segment, we went all-in early on and have a track record of success.

Choice’s extended stay brands are thoughtfully constructed to align new trendlines among guests—appealing to their value-based sensibilities, while also providing the amenities needed for longer stays—while helping increase revenue and reduce the total cost of ownership for our franchisees.

“We selected the Suburban brand because we love the simplicity of the operating model - limited staffing, lower FTE, no F&B - which helps to reduce operational costs. We come from multi-family where you have longer term stays, so it was a good fit.”

Philip Cox

Choice Hotels franchisee,
President, Hotel Management Services, Inc.

“We first built our initial [hotels as ValuePlace] in 2007 and they’re as relevant and good today as any of them. What we promise people is clean, safe and simple. It’s this balance between consistency and simplicity that makes the hotels worthwhile investments. I’ve bought additional properties and I’m always on the lookout to further my relationship with [the brand and Choice] because I believe in it.”

Richard Squires

Managing Director,
Lennox Capital Partners, LP