Choice Hotels Diversity Ownership Initiative

Choice Hotels International® is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented minority owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort. Our industry-leading Diversity Incentive Programs are designed to provide additional financial resources to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.

Diversity Incentive Programs:

Choice Hotels® has  substantial Incentive Programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. By taking advantage of our incentives, you will only just begin to experience how committed we are to diversifying our system. These incentives are available for New Construction, Conversion and Relicensing hotel projects.

Standard Incentive

For new construction or converted midscale and economy brand hotels. When you select your hotel brand, if it is a Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Ascend Hotel Collection®, Clarion®, MainStay Suites® or Suburban® hotel, you may qualify to receive an incentive loan of $1,500 per room up to $125,000 or $750 per room up to $50,000 for Econo Lodge® and Rodeway Inn® properties. If you open a Cambria® Hotel, you may qualify to receive up to $200,000.

Please Contact us for More Information

Diversity

Lester Adams

Director, Franchise Development-Emerging Markets

Phone678-613-7025

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Recent News

Choice Hotels Announces 2018 ‘Best of Choice’ Award Winners at 64th Annual Convention

ROCKVILLE, Md., May 3, 2018— Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced its “Best of Choice” award winners last night at the company’s 64th Annual Convention in Las Vegas.

Comfort Brand Unveils New Logo: New Look Symbolizes the Brand’s Bold Transformation

ROCKVILLE, Md., May 2, 2018 — The Comfort brand revealed a new logo today to thousands of franchisees at Choice Hotels’ annual convention. The unveiling marks an important milestone for the brand which has been experiencing a renaissance since committing to change seven years ago.

Choice Hotels Sets No Limits To Hotel Growth, Innovation, And Franchisee Profitability At 64th Annual Convention

ROCKVILLE, Md., May 1, 2018— More than 5,000 hotel owners, general managers, and hotel staff will convene today as Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, kicks off its 64th annual convention in Las Vegas. Themed “No Limits” to mark the boundless opportunities for Choice Hotels franchisees, the three-day event focuses on listening,

Cambria Hotels Celebrates Grand Opening in Chandler, Ariz.

ROCKVILLE, Md., April 25, 2018— Cambria Hotels celebrated its second grand opening in the Phoenix area in back-to-back months by debuting the 136-room Cambria Hotel Phoenix Chandler – Fashion Center last night. Franchised by one of the world’s largest hotel companies, Choice Hotels International, Inc. (NYSE: CHH), the property was developed by Hines and will be managed by Concord Hospitality.

Choice Hotels to Develop Clarion Hotel in Columbia, Pa.

Rockville, Md. (April 23, 2018) Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, signed an agreement with Cimarron Investments, LLC to develop a unique, new Clarion Hotel in downtown Columbia, Pa. The multiple-story, 60-room property is an adaptive reuse of the town’s historic potato chip factory, preserving much of its original structure.

Choice Hotels Announces Alliance With Sercotel Hotels

ROCKVILLE, Md., April 11, 2018— Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, reinforces its focus on international growth through a strategic alliance announced today with Sercotel Hotels, a leading hotel operator and franchisor based in Spain. The alliance establishes the framework for the extension of Choice Hotels’ global footprint into Spain and other markets,

The Ascend Hotel Collection Welcomes The Hotel Morrison To Dania Beach, Fla.

ROCKVILLE, Md., April 10, 2018– The Hotel Morrison in Dania Beach, Fla., joins the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies. This upscale boutique hotel will join the world’s first and largest soft brand that’s known for inspiring individuality.

The Ascend Hotel Collection Welcomes The Arbor Hotel And Conference Center In Texas

ROCKVILLE, Md., April 9, 2018– The Arbor Hotel and Conference Center in Lubbock, Texas joins the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best in class unique, boutique and historic hotels and resorts with more

Cambria Hotels Celebrates Grand Opening in Downtown Dallas:Event marks fourth Cambria Hotels property to open in Texas

ROCKVILLE, Md., April 6, 2018– The Cambria Hotels brand celebrated its continued expansion in the Lone Star State with the grand opening of the Cambria Hotel Downtown Dallas yesterday. The upscale hotel brand, which is franchised by Choice Hotels International, Inc. (NYSE: CHH), joined representatives from developer Kirtland Realty Group and management company Fillmore Hospitality, to commemorate the occasion

Sleep Inn Hotel Opens In Houston

April 3, 2018 — Sleep Inn, part of Choice Hotels International, Inc. (NYSE: CHH), has opened a new property in Houston.

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