Choice Hotels Diversity Ownership InitiativeChoice Hotels International® is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented minority owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort. Our industry-leading Diversity Incentive Programs are designed to provide additional financial resources to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.
Diversity Incentive Programs:Choice Hotels® has substantial Incentive Programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. By taking advantage of our incentives, you will only just begin to experience how committed we are to diversifying our system. These incentives are available for New Construction, Conversion and Relicensing hotel projects.
Standard IncentiveFor new construction or converted midscale and economy brand hotels. When you select your hotel brand, if it is a Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Ascend Hotel Collection®, Clarion®, Clarion Pointe®, MainStay Suites®, Everhome Suites™, WoodSpring Suites® or Suburban® hotel, you may qualify to receive $1,500 per room up to $125,000 total; and $750 per room, up to $50,000 total, for Econo Lodge® and Rodeway Inn® properties. If you open a Cambria® Hotel, you may qualify to receive up to $200,000.*
*For details, see the applicable brand Franchise Disclosure Document.
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Choice Hotels Reveals Next Milestone For Flagship Brand: The Comfort® Rise & Shine™ Prototype
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Clarion Pointe Reaches New Milestone In 2020, Opening Its 20th Hotel
ROCKVILLE, Md., Oct. 8, 2020 — Two years after launching Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels, the brand has opened its 20th hotel in the U.S. and now has over 50 hotels open or in the pipeline, demonstrating its strong growth. The milestone was marked by recent Clarion Pointe openings in Raleigh, North Carolina; Savannah, Georgia;
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ROCKVILLE, Md., Oct. 6, 2020 — Choice Hotels’ one-of-a-kind emerging markets franchise development program has awarded a contract to Fredric Washington to develop six hotels. This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history. “Choice Hotels has a longstanding, deep commitment to diversity, equity and inclusion, and
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ROCKVILLE, Md., July 13, 2020 — Sleep Inn announced today a new relationship with Relax Melodies, one of the most highly-rated sleep and relaxation apps on the market, to help deliver a better night’s rest to guests. Sleep Inn is now offering complimentary, ad-free access to the premium version of the Relax Melodies app to all guests for the
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ROCKVILLE, Md., July 6, 2020 — Winter the Dolphin’s Beach Club is now a member of Choice Hotels International, Inc.‘s (NYSE:CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. The marine-themed hotel is located in Clearwater Beach, Florida, where the Gulf of Mexico’s welcoming blue waters make it an ideal destination for guests seeking a beachfront stay. Named after
Ascend Debuts Three Road Trip-Ready Hotels Within Driving Distance Of Major Metro Areas
ROCKVILLE, Md., June 30, 2020 — The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud have recently joined Choice Hotels International, Inc.’s (NYSE: CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. All three hotels are just a few hours’ drive from major U.S. cities and bustling suburbs, making them optimal destinations for guests who are looking to hit