Choice Hotels Diversity Ownership Initiative

Choice Hotels International® is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented minority owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort. Our industry-leading Diversity Incentive Programs are designed to provide additional financial resources to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.

Diversity Incentive Programs:

Choice Hotels® has  substantial Incentive Programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. By taking advantage of our incentives, you will only just begin to experience how committed we are to diversifying our system. These incentives are available for New Construction, Conversion and Relicensing hotel projects.

Standard Incentive

For new construction or converted midscale and economy brand hotels. When you select your hotel brand, if it is a Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Ascend Hotel Collection®, Clarion®, Clarion Pointe, MainStay Suites® or Suburban® hotel, you may qualify to receive an incentive loan of $1,500 per room up to $125,000 or $750 per room up to $50,000 for Econo Lodge® and Rodeway Inn® properties. If you open a Cambria® Hotel, you may qualify to receive up to $200,000.

Please Contact us for More Information

Diversity

Lester Adams

Director, Franchise Development-Emerging Markets

Phone678-613-7025

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Recent News

Choice Hotels Honors Top Franchisees with Premier and “Best Of Choice” Awards at 65th Annual Convention

ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) announced its Premier and “Best of Choice” award winners at the company’s 65th annual convention in Las Vegas. The elite Premier award designations – Premier Legacy, Premier Developer and Premier Hotelier – acknowledged three of the company’s top franchisees from 2018. Each of the winners were recognized for

Choice Hotels Announces Refreshed Look of Four Midscale Brand Logos

ROCKVILLE, Md., May 2, 2019 — Choice Hotels International, Inc. (NYSE: CHH) celebrated its 80th anniversary this year and continued midscale leadership by unveiling refreshed logos for Quality Inn, Clarion, Sleep Inn, and MainStay Suites at its 65th annual convention. Amidst the successful transformation of Choice’s flagship Comfort brand and following the recent launch of the Clarion Pointe brand extension,

Econo Lodge Turns 50 and Looks Better Than Ever

ROCKVILLE, Md., May 2, 2019 — Econo Lodge is looking better than ever. The leading economy brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), celebrates its 50th anniversary this year by completing a multi-year Guestroom Improvement Program, ensuring hotels are meeting consumer demand for contemporary, comfortable, and affordable rooms in the economy segment. Econo Lodge’s five-year, seven-phase Guestroom Improvement Program

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ROCKVILLE, Md., May 1, 2019 — On the first day of its 65th Annual Convention, Choice Hotels International, Inc. (NYSE: CHH) announced it will recognize and help support its hotel owners’ service efforts with the Your Community, Your Choice. Choice Hotels Local Business Grant Program, which will award a total of $25,000 to five franchisees who plan to make a positive difference in

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ROCKVILLE, Md., May 1, 2019 — The first Clarion Pointe hotel opened today in Sulphur Springs, Texas, less than eight months after Choice Hotels International, Inc. (NYSE: CHH) launched the Clarion brand extension. The new select-service hotel combines the premium elements guests desire with an affordable travel experience and builds on the company’s eight decades of expertise in the midscale

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Six New Franchise Agreements With Organizations Led By African-American Women Expand Choice Hotels’ Owner Base

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