Choice Hotels Diversity Ownership Initiative

Choice Hotels International® is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented minority owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort. Our industry-leading Diversity Incentive Programs are designed to provide additional financial resources to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.

Diversity Incentive Programs:

Choice Hotels® has  substantial Incentive Programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. By taking advantage of our incentives, you will only just begin to experience how committed we are to diversifying our system. These incentives are available for New Construction, Conversion and Relicensing hotel projects.

Standard Incentive

For new construction or converted midscale and economy brand hotels. When you select your hotel brand, if it is a Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Ascend Hotel Collection®, Clarion®, Clarion Pointe®, MainStay Suites®, Everhome Suites, WoodSpring Suites® or Suburban® hotel, you may qualify to receive $1,500 per room up to $125,000 total; and $750 per room, up to $50,000 total, for Econo Lodge® and Rodeway Inn® properties. If you open a Cambria® Hotel, you may qualify to receive up to $200,000.*

*For details, see the applicable brand Franchise Disclosure Document.

Please Contact us for More Information

Diversity

John Lancaster

RVP, Franchise Development

Phone 202-497-0786

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Recent News

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ROCKVILLE, Md., Jan. 4, 2021 — Choice Hotels has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand’s history. These properties, which have already begun welcoming guests, significantly increase the brand’s foothold in the midscale extended-stay segment.

Choice Hotels Continues Focus On Increasing Diversity Across Hospitality Industry By Creating One-Of-A-Kind “Choice Hotels Owners African American Alliance”

ROCKVILLE, Md., Dec. 9, 2020 – Part of the company’s longstanding commitment to diversity, Choice Hotels International, Inc. (NYSE: CHH) announces the creation of the Choice Hotels Owners African American Alliance (CHOAAA). As the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers, CHOAAA will provide ongoing representation, support and advocacy for these underrepresented entrepreneurs. “The

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