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You should be in business for yourself, but not by yourself. Throughout our 25+ years as a hospitality leader much has changed, but one thing remains steadfast: the respect we have for each of our franchisees as a business owner, and our commitment to enabling their profitability.

Choice offers a portfolio of well-segmented brands—each a leader in its segment and optimized to deliver for owners.

Welcome to More. More Opportunities. More Support. More Success.

Select by location and brand to view team member information

Our Development Team

Juan Pablo Duran

Director, Franchise Development

Director, Franchise Development

Brands: Comfort, Clarion, Sleep Inn, Quality, Econo Lodge & Rodeway Inn

Territory Western Canada


Graham Marsh

Director, Franchise Development

Director, Franchise Development

Brands: Comfort, Clarion, Sleep Inn, Quality, Econo Lodge & Rodeway Inn

Territory Newfoundland, Nova Scotia, Ontario, Prince Edward Island


Eric Normand

Director, Franchise Development

Director, Franchise Development

Brands: Ascend Hotel Collection, Comfort, Clarion, Sleep Inn, Quality, Econo Lodge & Rodeway Inn

Territory Quebec & New Brunswick


Rob Alldred

Director of Membership Development, Ascend Hotel Collection

Director of Membership Development, Ascend Hotel Collection

Brands: Ascend

Territory Canada (excluding Quebec & New Brunswick)




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Fact Sheets(French)


Recent News

Choice Hotels and Operation Homefront Join Forces for a Second Consecutive Year to Serve America’s Military Families

GAITHERSBURG, Md., Nov. 7, 2019 — Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families, and  Choice Hotels launched the second year of their partnership with the debut of the “Choice Salutes” campaign. Kicking off today, the campaign will run throughout Veteran’s Day weekend as the two organizations will be...more. …[ read more ]

Ascend Hotel Collection Debuts 300th Hotel On Charming Martha’s Vineyard Island

ROCKVILLE, Md., Nov. 6, 2019 — The Ascend Hotel Collection reached a significant milestone today with the opening of its 300th hotel worldwide on the renowned Massachusetts island of Martha’s Vineyard: Edgar Hotel – Martha’s Vineyard. This year alone, the upscale brand has welcomed nearly 60 properties to its portfolio of resort, historic and boutique hotels in destinations including Brooklyn, New York; Melbourne, Australia; New Orleans; Portland, Maine;...more. …[ read more ]

Lone Star State Welcomes Its Sixth Cambria Hotel Near Dallas

ROCKVILLE, Md., Oct. 23, 2019 — Fresh off opening its first Houston location, the upscale Cambria Hotels brand today opens the Cambria Hotel Richardson – Dallas. The hotel is the ninth Cambria location to open its doors this year — together representing over 1,200 upscale rooms. Up to three more Cambria hotels are expected to open in top-tier markets across the country by year end. Located at 3605 Shire...more. …[ read more ]

Choice Hotels Expands Presence in Japan with More than 30 New Hotels Expected to Open by 2033

ROCKVILLE, Md., Oct. 17, 2019 — Choice Hotels International, Inc. has signed a 10-year extension of its existing master franchising agreement with Choice Hotels Japan and expects to open more than 30 new Comfort hotels in the market by 2033. Choice Hotels Japan has been the exclusive franchisor of the Comfort brand in the country since 2003...more. …[ read more ]

Three Choice Brands Open Hotels On The Same Sarasota Campus

ROCKVILLE, Md., Oct. 16, 2019 — Comfort hotels, welcomed a newly constructed Comfort Inn & Suites in Sarasota, Florida, as the brand continues to execute its strategy of opening more than one hotel per week this year. Situated at 5985 Brookhill Blvd., the hotel is opening adjacent to a recently built Sleep Inn and MainStay Suites dual-brand property on the same lot. The Sarasota campus is just...more. …[ read more ]

Cambria Hotels Named A Top Brand For Business Travelers

ROCKVILLE, Md., Oct. 14, 2019 — Cambria Hotels has been recognized by corporate travel buyers as a leading upscale brand, according to the Business Travel News‘ 2019 Hotel Brands Survey. The Cambria brand placed first in seven of 13 categories — the most of any upscale brand. This accolade follows Cambria Hotels’ recent ranking as one of only two brands in...more. …[ read more ]

Ascend Hotel Collection Expands to Missouri Ozarks

ROCKVILLE, Md., Oct. 9, 2019 — The Ascend Hotel Collection welcomes the Thousand Hills Golf Resort to its portfolio of resort, historic, and boutique hotels reflecting their surrounding communities. The brand’s latest addition is located in Branson, Missouri, one of the country’s most vibrant family vacation towns and the “Live Entertainment Capital of the Midwest.” Located at 245 S. Wildwood Drive...more. …[ read more ]

The New Comfort Debuts 500th Hotel With Refreshed Branding

ROCKVILLE, Md., Oct. 7, 2019 — The Comfort hotel brand reached a milestone in its transformation journey with the opening of the 500th hotel featuring the new logo in Dalton, Georgia. More than 1,000 hotels in Comfort’s domestic system have now completed interior renovations with updated guestrooms and refreshed public spaces, and nearly one-third of the brand now reflects its...more. …[ read more ]

Cambria Celebrates Its Continued Expansion In Texas With Official Grand Opening Of First Houston Hotel

ROCKVILLE, Md., Sept. 27, 2019 — Cambria Hotels marked its official arrival to Texas’ largest city with the grand opening of the Cambria Hotel Houston Downtown Convention Center. Representatives from the upscale brand’s franchisor, Choice Hotels, along with local dignitaries, were present to commemorate the occasion. Inspiration for the 21-story, 226-room hotel — an adaptive reuse of the iconic Great Southwest Building,...more. …[ read more ]

WoodSpring Suites Continues United States Expansion with Orlando Opening

ROCKVILLE, Md., April 18, 2019 — WoodSpring Suites, in collaboration with Pearl Eagles, LLC, has announced the opening of the WoodSpring Suites Orlando International Drive. This is the brand’s third hotel in the growing Orlando, Fla. area, joining the WoodSpring Suites Orlando East and the WoodSpring Suites Orlando Clarcona. “Orlando is an amazing growth market not only for its jobs-building economy, but because of its ability...more. …[ read more ]

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A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels Canada Inc. at 5015 Spectrum Way, Suite 400, Mississauga, ON L4W 0E4. The provision of a Franchise Disclosure Document is not an offer to sell a franchise or a commitment by Choice Hotels Canada Inc. to enter into a franchise agreement with the recipient of the Franchise Disclosure Document.