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You should be in business for yourself, but not by yourself. Throughout our 25+ years as a hospitality leader much has changed, but one thing remains steadfast: the respect we have for each of our franchisees as a business owner, and our commitment to enabling their profitability.

Choice offers a portfolio of well-segmented brands—each a leader in its segment and optimized to deliver for owners.

Welcome to More. More Opportunities. More Support. More Success.

Select by location and brand to view team member information

Our Development Team

Juan Pablo Duran

Director, Franchise Development

Director, Franchise Development

Brands: Comfort, Clarion, Sleep Inn, Quality, Econo Lodge & Rodeway Inn

Territory Western Canada


Graham Marsh

Director, Franchise Development

Director, Franchise Development

Brands: Comfort, Clarion, Sleep Inn, Quality, Econo Lodge & Rodeway Inn

Territory Newfoundland, Nova Scotia, Ontario, Prince Edward Island


Eric Normand

Director, Franchise Development

Director, Franchise Development

Brands: Ascend Hotel Collection, Comfort, Clarion, Sleep Inn, Quality, Econo Lodge & Rodeway Inn

Territory Quebec & New Brunswick


Rob Alldred

Director of Membership Development, Ascend Hotel Collection

Director of Membership Development, Ascend Hotel Collection

Brands: Ascend

Territory Canada (excluding Quebec & New Brunswick)




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Fact Sheets(French)


Recent News

Choice Hotels Launches Golf By Choice; Brings Industry-First Benefits To Its Loyalty Program

ROCKVILLE, Md., Feb. 3, 2020 — Choice Privileges, the award-winning loyalty program from Choice Hotels, is giving members an additional way to earn and redeem Choice Privileges points through its newest offering, Golf By Choice. The program — the first of its kind in the hospitality industry — not only gives members exclusive access to deals on top-rated golf apparel...more. …[ read more ]

Comfort Delivers On Plan To Open More Than One Hotel Per Week In 2019

ROCKVILLE, Md., Jan. 30, 2020 — Comfort hotels has delivered on its plan to open more than one hotel per week in 2019.  In addition, over one-third of openings were in the western US, which is a major focus of the brand’s development strategy. Choice’s flagship, upper-midscale brand now has over 2,100 hotels across the globe, with recent openings...more. …[ read more ]

Choice Hotels International to Report 2019 Fourth Quarter and Full-Year Results on February 18, 2020

ROCKVILLE, Md., Jan. 29, 2020  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, will report its 2019 fourth quarter and full-year earnings results before the market opens on Tuesday, Feb. 18, 2020. The company will also hold a conference call at 10 a.m. Eastern Time that day, during which Patrick Pacious, president and chief executive...more. …[ read more ]

Cambria Hotels Completes Record-Setting 2019 With 11 Openings In Top-Tier Markets

ROCKVILLE, Md., Jan. 27, 2020 /PRNewswire/ — With a record 11 hotels opened in 2019, and a milestone 50 hotels currently open across the country, Cambria Hotels continues its pace with its first property opening in 2020 — the Cambria Hotel Bloomington Mall of America. The upscale brand opened the doors to 11 hotels last year in major markets — together...more. …[ read more ]

Choice Hotels Introduces Everhome Suites To Help Developers Build A Strong Portfolio And Empower Guests’ Success On The Road

ROCKVILLE, Md., Jan. 27, 2020 — Choice Hotels introduced Everhome Suites, a new-construction midscale extended-stay brand offering with customizable, apartment-style accommodations that empower guests to adapt their environment to the way they live and work during longer-term stays. The company celebrated the brand launch by breaking ground in Corona, California on the first hotel expected to display the Everhome...more. …[ read more ]

Ascend Hotel Collection Achieves Most Franchise Signings In Brand History

ROCKVILLE, Md., Jan. 23, 2020  — The Ascend Hotel Collection closed out the decade with a record-breaking development year in 2019. The brand executed 96 total contracts and added 76 new properties to its global portfolio of resort, historic and boutique hotels. The milestone further cements Ascend’s status as the industry’s largest soft brand, with more than 315...more. …[ read more ]

Choice Hotels’ Pat Pacious Named One Of 2019’s Best CEOs

ROCKVILLE, Md., Dec. 12, 2019 — As he begins his third year at the company’s helm, President and CEO Pat Pacious has been named one of 2019’s Best CEOs of large companies by Comparably, a workplace culture and compensation monitoring site. On the day the honor was announced, Choice Hotels’ stock price reached an all-time high, surpassing $100 per share for the...more. …[ read more ]

Choice Hotels and Operation Homefront Join Forces for a Second Consecutive Year to Serve America’s Military Families

GAITHERSBURG, Md., Nov. 7, 2019 — Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families, and  Choice Hotels launched the second year of their partnership with the debut of the “Choice Salutes” campaign. Kicking off today, the campaign will run throughout Veteran’s Day weekend as the two organizations will be...more. …[ read more ]

Ascend Hotel Collection Debuts 300th Hotel On Charming Martha’s Vineyard Island

ROCKVILLE, Md., Nov. 6, 2019 — The Ascend Hotel Collection reached a significant milestone today with the opening of its 300th hotel worldwide on the renowned Massachusetts island of Martha’s Vineyard: Edgar Hotel – Martha’s Vineyard. This year alone, the upscale brand has welcomed nearly 60 properties to its portfolio of resort, historic and boutique hotels in destinations including Brooklyn, New York; Melbourne, Australia; New Orleans; Portland, Maine;...more. …[ read more ]

Lone Star State Welcomes Its Sixth Cambria Hotel Near Dallas

ROCKVILLE, Md., Oct. 23, 2019 — Fresh off opening its first Houston location, the upscale Cambria Hotels brand today opens the Cambria Hotel Richardson – Dallas. The hotel is the ninth Cambria location to open its doors this year — together representing over 1,200 upscale rooms. Up to three more Cambria hotels are expected to open in top-tier markets across the country by year end. Located at 3605 Shire...more. …[ read more ]

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A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels Canada Inc. at 5015 Spectrum Way, Suite 400, Mississauga, ON L4W 0E4. The provision of a Franchise Disclosure Document is not an offer to sell a franchise or a commitment by Choice Hotels Canada Inc. to enter into a franchise agreement with the recipient of the Franchise Disclosure Document.