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Recent News
Choice Hotels Reveals Next Milestone For Flagship Brand: The Comfort® Rise & Shine™ Prototype
ROCKVILLE, Md., March 25, 2021 — Choice Hotels today unveiled the new Comfort Rise & Shine prototype as the next milestone for its flagship, upper-midscale brand. The prototype celebrates the successes of the iconic brand as Comfort marks its 40th anniversary this year, and positions the brand for continued performance and system growth. The first new construction Rise & …[ read more ]
Clarion Pointe Celebrates 25th Hotel Opening As Brand Brings Affordable, Elevated Essentials To New Destinations
ROCKVILLE, Md., Feb. 24, 2021 – On the heels of rapid development, Clarion Pointe, a midscale select-service brand extension, kicked off the year with the milestone opening of its 25th hotel: the Clarion Pointe in Statesville, North Carolina. The brand now boasts nearly 50 hotels open or in the pipeline, with recent openings in Franklin, Tennessee; Rock Hill, South Carolina; and Beckley, West Virginia; …[ read more ]
Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History
ROCKVILLE, Md., Jan. 4, 2021 — Choice Hotels has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand’s history. These properties, which have already begun welcoming guests, significantly increase the brand’s foothold in the midscale extended-stay segment. …[ read more ]
Choice Hotels Continues Focus On Increasing Diversity Across Hospitality Industry By Creating One-Of-A-Kind “Choice Hotels Owners African American Alliance”
ROCKVILLE, Md., Dec. 9, 2020 – Part of the company’s longstanding commitment to diversity, Choice Hotels International, Inc. (NYSE: CHH) announces the creation of the Choice Hotels Owners African American Alliance (CHOAAA). As the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers, CHOAAA will provide ongoing representation, support and advocacy for these underrepresented entrepreneurs. “The …[ read more ]
Clarion Pointe Reaches New Milestone In 2020, Opening Its 20th Hotel
ROCKVILLE, Md., Oct. 8, 2020 — Two years after launching Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels, the brand has opened its 20th hotel in the U.S. and now has over 50 hotels open or in the pipeline, demonstrating its strong growth. The milestone was marked by recent Clarion Pointe openings in Raleigh, North Carolina; Savannah, Georgia; …[ read more ]
Choice Hotels’ Emerging Markets Team Signs Largest Minority Multi-Unit Franchise Agreement In Program History
ROCKVILLE, Md., Oct. 6, 2020 — Choice Hotels’ one-of-a-kind emerging markets franchise development program has awarded a contract to Fredric Washington to develop six hotels. This new contract with an African American entrepreneur represents the largest minority multi-unit franchise agreement executed in the program’s history. “Choice Hotels has a longstanding, deep commitment to diversity, equity and inclusion, and …[ read more ]
Sleep Inn Aims To Bring Better Rest To Travelers Through New Collaboration With Relax Melodies
ROCKVILLE, Md., July 13, 2020 — Sleep Inn announced today a new relationship with Relax Melodies, one of the most highly-rated sleep and relaxation apps on the market, to help deliver a better night’s rest to guests. Sleep Inn is now offering complimentary, ad-free access to the premium version of the Relax Melodies app to all guests for the …[ read more ]
Over 35 Ascend Hotels Earn Top Rankings For Exceptional Guest Experience
ROCKVILLE, Md., July 8, 2020 — Over 35 properties in the Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels franchised by Choice Hotels International, Inc., have ranked among the top five hotels in their respective markets on Tripadvisor as of July 6, 2020. Ascend offers nearly 315 unique hotels in some of the world’s top travel …[ read more ]
Winter The Dolphin’s Beach Club, An Eco-Friendly Hotel, Joins Ascend Hotel Collection
ROCKVILLE, Md., July 6, 2020 — Winter the Dolphin’s Beach Club is now a member of Choice Hotels International, Inc.‘s (NYSE:CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. The marine-themed hotel is located in Clearwater Beach, Florida, where the Gulf of Mexico’s welcoming blue waters make it an ideal destination for guests seeking a beachfront stay. Named after …[ read more ]
Ascend Debuts Three Road Trip-Ready Hotels Within Driving Distance Of Major Metro Areas
ROCKVILLE, Md., June 30, 2020 — The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud have recently joined Choice Hotels International, Inc.’s (NYSE: CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. All three hotels are just a few hours’ drive from major U.S. cities and bustling suburbs, making them optimal destinations for guests who are looking to hit …[ read more ]
