ROCKVILLE, Md., — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies, joined Fillmore Capital Partners and Fillmore Hospitality to celebrate the grand opening of the Cambria Hotel Los Angeles – LAX yesterday.
The property, which opened on May 2, leads the Cambria brand’s expansion in California, and is the first of several projects in the LA area. The upscale hotel brand has plans to open five additional hotels, including LA Live in the downtown area, LA Spring Street, Anaheim, Glendale and Calabasas. Further, the brand has agreements to develop future hotel properties in Napa and Sonoma.
To commemorate the opening, brand representatives and guests celebrated with a ribbon cutting, local craft wine, and a taste of California cuisine. Featured speakers and dignitaries included officials from the Mayor’s Office of Manhattan Beach and Hawthorne as well as the El Segundo Police Department; Choice Hotels Senior Vice President of Upscale Brands Janis Cannon; and Fillmore Capital Partners President and CEO Ron Silva, who discussed the impact of this new hotel and its appeal to business and leisure travelers.
“With the opening of the Cambria Hotel Los Angeles – LAX, the brand now reaches coast-to-coast in the United States’ top markets. Soon our presence will expand tremendously on the west coast, with a particular focus in the LA area,” said Janis Cannon. “This Los Angeles-LAX property offers convenience to local businesses and attractions, an aesthetic matching the stylish landscape of the city, and indulgences that allow guests to treat themselves on the road. This hotel is designed for the needs of today’s modern traveler and truly represents the best of the Cambria brand, which is such a key component at Choice Hotels. More importantly, Fillmore has been an outstanding collaborator in helping bring this property to fruition.”
Choice worked with Fillmore Hospitality on this project, a management company that provides a full spectrum of development, investment and property management services to owners of hotels and resorts throughout North America.
“We’re elated to open another great Cambria property and be a part of this milestone as the brand expands to the west coast. This is the perfect illustration of how far our relationship has come,” said Ron Silva. “We are eager to help Cambria continue to expand in key markets, such as New Orleans and Nashville, following our recent openings in Southlake, Texas and Chicago’s Magnificent Mile.”