Cambria Hotels Debuts in Downtown Asheville, N.C.

ROCKVILLE, Md., Dec. 18, 2017  — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, in collaboration with FIRC Group, Inc., announced the opening of the new Cambria Hotel in Downtown Asheville, N.C.

Located at 15 Page Avenue, the new 136-room Cambria Hotel Downtown Asheville is at the epicenter of the city’s many attractions, steps from a multitude of award-winning craft breweries, restaurants, art galleries and music venues. The property is also a short distance from the iconic Biltmore Estate. The property offers a one-of-a-kind scenic view of the nearby Blue Ridge and Great Smoky mountain ranges, and is in close proximity to the Biltmore Company and Mission Health corporate headquarters as well as the GE Aviation facility.

“As the Cambria brand continues to expand in key markets throughout the country, we are thrilled to bring our upscale and growing hotel brand to Asheville. It is an emerging city with a strong food, craft beer and arts culture, in addition to having stunning natural scenery around it. Asheville continually ranks as one of the best cities in the nation for commerce, innovation and leisure travel, making it the perfect location for the modern traveler,” said Janis Cannon, senior vice president, upscale brands at Choice Hotels. “The Cambria Hotel Downtown Asheville offers guests an ideal new lodging option that allows them to treat themselves when they are on the road for business or leisure travel.”

The Cambria Hotel Downtown Asheville property features the restaurant and bar Hemingway’s Cuba where guests and locals alike can enjoy an authentic Cuban restaurant experience with the ambiance of Asheville’s Blue Ridge Mountains. The hotel also includes 3,400 square feet of meeting rooms, an open-air terrace and a state-of-the-art fitness center.

Choice Hotels teamed with FIRC Group, Inc., an experienced, family-owned and operated real estate development company to open the Cambria Hotel Downtown Asheville property.

“The Cambria brand is known for providing a stylish, yet approachable and personalized upscale guest experience, which makes it a great addition for the Asheville community and our portfolio,” said Antonio O. Fraga, Sr., president and founder of FIRC Group, Inc. “Choice Hotels has been an incredible teammate and resource throughout the development process, and we’re excited to share this new Cambria property with our guests.”