Choice Hotels Advances Franchising Opportunities For Women Entrepreneurs With Newly Enhanced ‘HERtels By Choice’ Program

The enhanced initiative addresses industry-wide barriers to entry while building on the company’s commitment to fostering a diverse owner base

ROCKVILLE, Md.May 4, 2022 /PRNewswire/ — Underscoring its commitment to increasing diversity across the hospitality industry and among its owner base, Choice Hotels International, Inc. (NYSE: CHH) is expanding its emerging markets development program with the launch of HERtels by Choice. For nearly 20 years, Choice’s emerging markets development program has been dedicated to extending the opportunity of hotel ownership to underrepresented populations, including women entrepreneurs. This newly enhanced program will provide dedicated training, education, mentorship, and financial assistance to advance and empower women entrepreneurs and ensure they thrive as Choice Hotels franchisees.