ROCKVILLE, Md., Oct. 23, 2017 – Quality Inn recently opened its 1,500th U.S. hotel in Williston, North Dakota. As the largest brand in the midscale segment and part of Choice Hotels International, Inc. (NYSE: CHH), the Quality Inn brand is an undisputed champion of value.
The brand’s rapid growth is positioned to continue with more than 25 properties slated to open before the end of the year, totaling 88 openings in 2017 — a seven-percent increase from last year. Quality Inn properties are located all over the country, including major markets, like Nashville, New York, Dallas, New Orleans and Atlanta.
“Quality Inn is the most in-demand midscale conversion brand because it appeals to both franchisees and guests,” said Anne Smith, vice president of brand management and design at Choice Hotels International. “The brand innovated the midscale hotel franchise model, becoming the first hotel chain in the country. More than 75 years later, Quality Inn is a consistent performer with domestic RevPAR up 3.3 percent in the first half of the year, outpacing the midscale segment.”
“Thanks to its high brand awareness and strong equity, we continue to see Quality Inn offering a strong value proposition to hotel owners,” said Tom Nee, vice president of franchise development at Choice Hotels International. “Additionally, franchisees have access to Choice Hotels’ services and support tools, making it an appealing option to open new properties.”
Choice Hotels set the tone for the midscale market since the Quality Inn started back when the company was founded. In 1939, Choice Hotels created Quality Courts, an informal group of motels that set quality standards at an affordable price for travelers. In 1972, Quality Courts was renamed and rebranded to Quality Inn to reflect its growing global presence. Since then, Quality Inn has been Choice’s largest single brand.
American Hospitality Management, Inc., an award-winning hotel management company with multiple midscale properties, franchised the 1,500th Quality Inn. The property will be managed by INH Management Inc., a full-service real estate and property management company.
The property is located in Williston, North Dakota, near the Yellowstone and Missouri Rivers, an area is the economic center of agriculture growth and the Bakken oil play, and provides travelers with amenities, including free breakfast and Wi-Fi, a business center and comfortable rooms.
“We couldn’t be more excited about the opportunity to grow our business with the Quality Inn Williston,” said Pat Egan of INH Management Inc. “This is our first property with Choice Hotels, and they have been a tremendous collaborator every step of the way. Operating a Quality Inn allows us, just as it does our guests, to truly get our money’s worth, by focusing on the necessities. In partnering with Choice, we are able to reach more customers through the national awareness of the brand and people can get the best pricing by booking direct on Choicehotels.com. Customers can also be rewarded through the Choice Privileges loyalty program.”