ROCKVILLE, Md.,–The Sleep Inn brand concluded a successful 2017 with a 25 percent increase in franchise agreements over the previous year. The brand’s story is resonating among developers after being told through a provocative marketing platform. Franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, the Sleep Inn brand has more than 525 properties open or in the pipeline globally. As interest in the brand continues to grow, there are several openings planned in major United States markets in 2018, including Denver, Fort Worth, Texas, Houston and Jacksonville, Fla.
The bold “Always Sleep Inn Style” ad campaign from last year highlighted the brand’s timeless appeal to both guests and owners, commitment to low costs, and proven leadership in the segment – making it the smart investment in midscale new construction.
“Our strategy for the Sleep Inn brand is working, and developers certainly have noticed. Demand continues to increase for the brand because of the high-performing, long-term investment opportunity it offers owners,” said Brian Quinn, head of development, new construction brands, Choice Hotels. “With the lowest new construction build costs in the segment, and a lasting prototype that guests love, the Sleep Inn brand has affirmed its leadership in the highly sought-after midscale market, and is an attractive option for developers throughout the country.”
The Sleep Inn prototype was designed to appeal to tastes and behaviors of guests of today and tomorrow. It features an efficient footprint with timeless, nature-inspired aesthetics throughout every guest touch point, as well as the amenities guests need to feel well-rested.
“Guests appreciate the simply stylish design of the Sleep Inn brand, featuring warm colors, black-and-white artwork, and accents rooted in nature,” said Anne Smith, vice president, brand management and design, Choice Hotels. “Plus, they like the innovative touches like the streamlined closets and style that don’t sacrifice function. We’re thrilled about the continued interest from developers, and look forward to more consumers discovering our Designed to Dream experience in new markets.”
For more information on Sleep Inn hotel development opportunities, please visit https://choicehotelsdevelopment.com/sleepinn/.