At Choice Hotels, our business is franchisee success. It’s more than just a concept, it’s an unwavering commitment to put our licensees first and ensure that each and every owner has the resources and support needed to help navigate the hospitality industry and help position them for future success.

Because at Choice Hotels, our business is you.

Your Stories

“In an industry so complex and competitive, Choice is a superior partner that is franchise-friendly, has deep concern for our bottom line and challenges with rising costs, and seeks to understand rather than be understood, which is why I’ve been working with them for over 15 years.”

Azim Saju

Chief Executive Officer & President at Hotel Development & Management Group, LLC

“Being in the hospitality industry for many years and being from St. Thomas, I knew what the island needed. After seeing a Choice Hotels presentation at a convention, I learned more about the brand and its values and decided it was something that was desperately needed in St. Thomas. It is a really great fit.”

Tamara Lang-Allen, PH.D.

Managing Director, The Mangrove Eco Boutique Hotel Properties

“Choice leads the industry in creating true equity participation, and now I've experienced firsthand why — the company is not satisfied with hanging banners and coming up with logos, but they live inclusiveness and diversity every day.”

Fred Washington

Managing Partner of Southern Accommodations, LLC

“Even in the moments of pivot or change, there’s someone to help you through it. That’s been very appreciated.”

Chanel Grant

Sleep Inn and MainStay Suites in Goldsboro, N.C

Your Support

Recognizing the challenges created by COVID-19, Choice Hotels has provided new resources and initiatives to help owners, including:

Hotel Readiness Resources

Hiring & Staffing Resources

Financing Resources

Your Advocate

“We’re proud to have earned the trust of so many small business owners by demonstrating consistently that, though they may be in business for themselves, they’re never by themselves. Our franchisees are at the center of everything we do, and we will be there to help them every step of the way along the road to economic recovery and beyond.”

Fireside Chat Series – A Conversation with Pat Pacious & Rolf Lundberg

Advocating for franchisees in today’s legislative and political climate

Fireside Chat Series – A Conversation with John Bonds

Focus on operations, brands, technology and reducing your total cost of ownership

Fireside Chat Series – A Conversation with Pat Pacious

Pat answers franchisees questions during his first virtual Fireside Chat.

13,000 Reasons I’m Optimistic about the Future of Choice Hotels

We’re focused on supporting our owners through ongoing advocacy and news ways to help reduce operating costs. Read More

Your Associations

Ascend Owners Advisory Council

Cambria Owners Advisory Council

Choice Hotels Owners African American Alliance

Choice Hotels Owners Council

Econo Lodge Franchisee Association

Rodeway Owners Association

WoodSpring Franchisee Advisory Council

Your Community

Choice Hotels and Choice-branded franchises around the globe work hard to make everyone feel welcome, wanted and respected — and we believe this spirit should be alive in the communities where we live and work.

Winners Exemplify Company's Commitment to Serving the Communities where its Franchisees and Associates Work and Live

Your Community, Your Choice.

As an advocate of local businesses since its founding over 80 years ago, Choice Hotels places its franchisees at the center of everything it does — from helping them along the road to economic recovery during the pandemic, to supporting the initiatives that are most important to them and their businesses. The 'Your Community, Your Choice. Choice Hotels' Local Business Grant Program is one of many ways in which Choice strives to be a positive community member.


Choice Hotels doubled its contribution and the number of grant recipients this year, with 10 standout, Choice-branded hotels selected from dozens of applications as this year's winners. Each hotel will receive $5,000 to augment their current community initiatives or start new ones.


Comfort Inn & Suites Logan International Airport

Supporting Local Community with Free Room Donations & Amenities

Employees at the Comfort Inn & Suites Logan International Airport provided first responders, essential workers and homeless community members with complimentary room nights and amenities. They also donated sheets to a local sewing school where students handmade thousands of masks during the height of the pandemic.

Cambria White Plains – Downtown

Donating Free Rooms to Healthcare Professionals

The Cambria White Plains – Downtown joined forces with other local hotels to thank the healthcare professionals of the Westchester Medical Center through the “10 Rooms for 10 Nights” program. The free county-wide initiative provides free room nights for people who have put their lives on the line to help those in need.

Comfort Suites Downtown Carlisle

Taking Action on Blood Shortages

As an American Red Cross partner, Choice Hotels is proud that the Comfort Suites in Carlisle, PA sponsored a blood drive to help ease critical blood shortages due to COVID-19.

Quality Inn in Sylva, North Carolina

Donating Essential Supplies to the Local Community

Vick Patel, the owner of the Quality Inn in Sylva, North Carolina, secured and delivered thousands of gloves and masks to the Sylva Police Department, the sheriff’s office and health department. Patel also donated toilet paper and other essentials to senior centers.

Comfort Inn in Shelby, NC

Making Deliveries to Those Who Need it Most

General manager, Rosemarie, and her staff at the Comfort Inn in Shelby, NC delivered food to guests who might need extra help during this challenging time.