Upper Upscale


Sweeter Dreams Start Here

Your dream of building a new hotel is within reach. Join a growing community of 500+ hoteliers who have opened or are developing a Sleep Inn® — a unique midscale brand that balances the modern, nature-inspired look and feel your guests crave with the low development and operational costs your business needs to thrive.

Introducing the newest Sleep Inn generation for mid-scale new construction

The new prototype incorporates extensive feedback collected from both developers and operators to deliver a smart design to help keep costs low. In consumer testing, this design enhanced the guests’ stay intent and repeat bookings. Explore how the new Sleep Inn experience comes together in a hotel that is uplifting by design – 
a great fit for any market.

Lifestyle experience at midscale pricing

Sleep Inn is a stylish hotel with the wellness-focused conveniences travelers of today and tomorrow prefer. Every inch of the Scenic Dreams™ Sleep Inn® Prototype & Design Package is designed for operational efficiency to help provide your best return on investment. And paired with Choice Hotels’ award-winning support, you’ll be set up for success from the start.

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