Our franchisee-first focus drives every decision we make

Since launching the country’s first hotel chain in 1941, our franchisee-first focus drives every decision we make. We are constantly evolving to anticipate the needs of our hotel owners, help grow their businesses and, ultimately, help maximize the return on their investment. Throughout Choice’s 80-year history, we have maintained a strong commitment to the success of our franchisees and their hotels.


Find success with a company that works as hard as you do.


Hotels Worldwide


in Reservations Delivered in 2022


Choice Privileges Reward Members


Corporate room nights booked in 2022


We provide the tools, resources and support from day one to help you navigate the ever-changing hospitality landscape.
We’re here to help you succeed.

Award-winning education

Experience personalized support and access our award-winning education platform, Choice University®, to help you position your hotel for success from day one and beyond.

Dedicated experts

We’ve taken our teams’ collective knowledge of hotel operations, technology, service and leadership, and developed the tools and resources our owners use every day to help run their businesses.

Industry leading tech

Manage your hotel from wherever you are with choiceADVANTAGE, our cloud-based property management system. And with the industry’s only guest reservation system built in the cloud, Choice Edge, you can feel secure knowing that we’ll help capture guests now and in the future.

Active owners associations

Our teams meet regularly with Owners’ Associations across our brands to collect feedback on behalf of all franchisees. This regular collaboration fosters transparency and makes us better.

Our well-segmented portfolio of brands are strategically positioned to meet the evolving needs of guests


Capture the right guest, at the optimal rate, through the lowest cost booking channel.


ChoiceHotels.com is built to capture the most business at the lowest cost to owners. Our platform extends global scale to each hotel in our system.

Choice Privileges rewards program

The award-winning Choice Privileges loyalty program is a powerful tool to help deliver repeat guests to your hotel. Offer fast earning and flexible point redemption, extra perks at check-in and gift cards from leading brands.

Reservations and Customer Care

Our 24/7 Reservations & Customer Care teams are dedicated to helping guests book and answering customer questions.

Third Party Distribution

Tap into our preferred OTA and GDS relationships to help minimize the cost for the channels required to balance your distribution mix.

Multi-channel national advertising

Our integrated marketing program and local sales tools are designed to attract incremental guests to your brand, region, and property to help deliver owner return.

Pricing & Revenue Optimization

Our Revenue Management team and proprietary Pricing Optimization tool are designed to help properties maximize RevPAR through real-time rate adjustment.

Mobile App

Stay connected and
meet your customers
where they are.

Targeted Corporate Sales Efforts

Benefit from a dedicated Global Sales team that positions our portfolio of hotels to hundreds of corporate, intermediary, association, and government clients.



At Choice Hotels, our business is franchisee success. It’s more than just a concept, it’s an unwavering commitment to put our licensees first and ensure that each and every owner has the resources and support needed to help navigate the hospitality industry and help position them for future success.

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Choice Hotels is committed to achieving greater diversity in the lodging industry. Increasing the number of under-represented owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort.

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Patrick Pacious

President & CEO

Dominic Dragisich

Executive Vice President, Operations and Chief Global Brand Office

David Pepper

Chief Development Officer

Marissa Ballan

Head of Development, Radisson BLU

Mark Shalala

SVP, Franchise Development
Upscale brands

Jason Cowan

SVP, Franchise Development
Signature brands

Ron Burgett

SVP, Franchise Development
Extended Stay brands

Tom Nee

SVP, Franchise Development
Foundation brands

John Lancaster

Vice President, Owner Relations and Emerging Markets Development