CHOICE HOTELS HIGHLIGHTS

Find success with a company that works as hard as you do.

7,100+

Hotels Worldwide

$7.6B+

in Reservations Delivered in 2019

45M+

Choice Privileges Reward Members

12M+

Guests stayed at Choice Hotels properties in 2019

RESOURCES

We provide the tools, resources and support from day one to help you navigate the ever-changing hospitality landscape.
We’re here to help you succeed.

Award-winning education

Experience personalized support and access our award-winning education platform, Choice University®, to help you position your hotel for success from day one and beyond.

Dedicated experts

We’ve taken our teams’ collective knowledge of hotel operations, technology, service and leadership, and developed the tools and resources our owners use every day to help run their businesses.

Franchisee support

We are dedicated to franchisee success – striving to work with you and for you. We have provided new resources and initiatives to help owners – including a multi-channel outreach and education program, and franchising fee deferrals.

Diversity, equity & belonging

Our one-of-a-kind Emerging Markets team is dedicated to increasing franchise ownership opportunities for underrepresented minorities in the hotel industry.

Industry leading tech

Manage your hotel from wherever you are with choiceADVANTAGE, our cloud-based property management system. And with the industry’s only guest reservation system built in the cloud, Choice Edge, you can feel secure knowing that we’ll help capture guests now and in the future.

Active owners associations

Our teams meet regularly with Owners’ Associations across our brands to collect feedback on behalf of all franchisees. This regular collaboration fosters transparency and makes us better.

Industry advocacy

Our small business owners and franchise organizations advocacy teams work on your behalf – striving to influence policy and support a regulatory environment in which your business can flourish.

Commitment to clean

We’ve enhanced our longstanding cleanliness protocols and provide guidance developed in response to the pandemic, to help build confidence with leisure and business travelers.

OUR HISTORY

80+ years of innovation and experience.

1941

Choice Hotels becomes nation’s first hotel chain

1970

First to offer guests 24-hour, toll-free reservations

1983

First global marketing & reservations system (Sunburst CRS)

1984

First to offer non-smoking rooms in every hotel

1995

First hotel website with real-time rate & availability information

2005

First cloud based PMS system

2009

Choice develops first hotel app for iOS

2014

Choice launches first Connected Car app

2014

Forbes Top 100 most innovative growth companies

2014

First hotel company to offer Instant Book on TripAdvisor

2015

Choice develops a new single brand identity

2016

The first hotel company to offer immediate in-app gift-card downloads

2018

Transitions to choiceEDGE, the first new global reservation system in 30+ years.

2018

First hotel company to adopt virtual payment option on its consumer website

2019

First U.S. hotel to launch voice-enabled hotel bookings on Google mobile app

AT OUR CORE

OUR FRANCHISEES

At Choice Hotels, our business is franchisee success. It’s more than just a concept, it’s an unwavering commitment to put our licensees first and ensure that each and every owner has the resources and support needed to help navigate the hospitality industry and help position them for future success.

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DIVERSITY

Choice Hotels is committed to achieving greater diversity in the lodging industry. Increasing the number of under-represented owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort.

Learn more

OUR EXECUTIVE TEAM

Patrick Pacious

President & CEO

David Pepper

Chief Development Officer

Mark Shalala

SVP, Franchise Development
Upscale brands

Jason Cowan

SVP, Franchise Development
Signature brands

Ron Burgett

SVP, Franchise Development
Extended Stay brands

Tom Nee

SVP, Franchise Development
Foundation brands

Choice Hotels is uniquely positioned to help owners capitalize on both the short- and long-term opportunities in the hospitality industry.

Let’s talk opportunity